Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    A simple approach to SEO: How to understand the basics of search engine optimisation in a simple and practical way through a non-specialist discovery path for everyone
    A simple approach to SEO: How to understand the basics of search engine optimisation in a simple and practical way through a non-specialist discovery path for everyone
    A simple approach to SEO: How to understand the basics of search engine optimisation in a simple and practical way through a non-specialist discovery path for everyone
    Ebook45 pages26 minutes

    A simple approach to SEO: How to understand the basics of search engine optimisation in a simple and practical way through a non-specialist discovery path for everyone

    By Stefano Calicchio

    ()

    Read preview

    About this ebook

    This book is designed to provide simple, practical and effective answers to the main questions concerning the creation of a well-drafted SEO plan and its working mechanisms. 

    The aim is to offer a simple and practical path, aimed at mastering the subject at work even for those who are not directly involved in the web. 

    Among the topics covered within it, you can find out

    - how the SEO activity is born and what its mechanisms are;
    - how search engines work;
    - how to properly organise your website with a view to SEO;
    - what are the key points to leverage to get a good indexing;
    - what points and structures of the website you need to work on to achieve your goals;
    - how to exploit the influence of external sites to improve your site's ranking;
    - how to understand when SEO is preferable and when it is better to use pay per click;
    - and finally, what mistakes you need to avoid when positioning your site.

    Within this guide you will find all the information you need to understand how SEO works, what work is normally done by a web positioning expert and how long it takes to get the desired results. At the end of the guide, the reader is offered a small challenge in the form of a self-assessment test, together with some web reference resources to help him or her get started in this area.
    LanguageEnglish
    PublisherStefano Calicchio
    Release dateMar 3, 2021
    ISBN9791220272056
    A simple approach to SEO: How to understand the basics of search engine optimisation in a simple and practical way through a non-specialist discovery path for everyone

    Related to A simple approach to SEO

    Related ebooks

    Business For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Growing Communities of Practice

      Sep 1, 2019

      According to the SAP Digital Transformation Executive Study, 80 per cent of companies that have embraced digital transformation have experienced increased profitability. So why have only 21 per cent of companies completed their digital transformation

      5 min read

    • Article

      How To Fine-tune Your Website’s Performance

      Apr 20, 2022

      The past two years have cemented search engine optimisation (SEO) as perhaps the most important aspect of any business’s digital marketing strategy. If implemented properly, appearing organically on the first page of Google for the terms your target

      2 min read

    • Article

      Busting those SEO MYTHS

      Mar 26, 2019

      Busting those SEO MYTHS
      3 min read

    • Article

      Search Engine Success

      Dec 24, 2020

      Search Engine Success
      4 min read

    • Article

      Getting The edge

      Feb 25, 2021

      Getting The edge
      7 min read

    • Article

      Customer-centric From Its Core

      Sep 16, 2018

      What’s been the biggest change you have seen in your career? I think one of the biggest things I am seeing recently is data becoming more and more important in how businesses operate and how they deliver customer experiences. Even a few years ago whe

      2 min read

    • Article

      Seven Ways To Future-proof Your SEO Strategy

      Apr 8, 2018

      Search engine optimisation (SEO) is always changing. To stay ahead of your competitors you need to be able to shift your SEO strategy. Expect to see mobile devices, artificial intelligence (AI) and voice search dominating the news. But what practical

      3 min read

    • Article

      AGILE: It Is All About Trust

      Oct 22, 2019

      AGILE: It Is All About Trust
      6 min read

    • Article

      More Than The Numbers

      Jun 24, 2018

      More Than The Numbers
      5 min read

    • Article

      The Key Tactics Of Local SEO

      Jan 20, 2022

      The Key Tactics Of Local SEO
      2 min read

    • Article

      Principles of Technical Leadership

      Mar 1, 2022

      IT staff is more than just a number on a spreadsheet. This information is valuable, but it does not tell the whole story. We’ll also need to know about your team’s project history, current (non-hired) CV, and the skills and positions they have—and wa

      2 min read

    • Article

      Increase Your Photo View Count

      Apr 18, 2023

      Increase Your Photo View Count
      2 min read

    • Article

      Stand By Me

      Jun 24, 2019

      When it comes to good business practice in the architectural profession you can’t beat the value derived from peer to peer exchange. Perhaps the best piece of advice I can give to young and emerging architects, and it’s something I have suggested to

      2 min read

    • Article

      The Road Best Travelled

      Feb 25, 2018

      The Road Best Travelled
      3 min read

    • Article

      Tips for Optimizing Your Content

      Sep 28, 2020

      To create the kind of content that entertains to the point where audiences want to invest in a product, you need to adhere to certain principles of the web and add your own spark. Learn about the principles of writing for the web. Headings, short pa

      1 min read

    • Article

      Continuous Learning

      Apr 11, 2018

      Continuous Learning
      5 min read

    Related categories

    Reviews for A simple approach to SEO

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      A simple approach to SEO - Stefano Calicchio

      A`book_preview_excerpt.htmluVM6 +:&d-z` =9$@h]YT$^>;HO3c{\h9+t P^1 d YIIhKhۚ@8ڴn(|1DOwu~W3XH @Ŋc#X]mO13&2H2 VɫRg.&I-4rlFq!&;b wA2S"t@Z$rkVGȝ2rg
      Enjoying the preview?
      Page 1 of 1