Summary: Unleashing the Killer App: Review and Analysis of Downes and Mui's Book

By BusinessNews Publishing

The must-read summary of Larry Downes and Chunka Mui's book: "Unleashing the Killer App: Digital Strategies for Market Dominance".

This complete summary of the ideas from Larry Downes and Chunka Mui's book "Unleashing the Killer App" shows that killer apps are compelling new commercial products and services that are created when new technologies, products and services combine in radical ways. They transform industries, redefine markets and devastate the established order. In their book, the authors explain a digital strategy that companies should exploit in order to gain a position where they can introduce killer apps. This summary teaches you how to best position your company to profit from the emergence of the electronic commerce market.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "Unleashing the Killer App" and find out why you should use killer apps to remain competitive today and in the future.

• Language: English
• Publisher: Business Book Summaries
• Release date: Sep 29, 2014
• ISBN: 9782511016978