The Event Marketing Playbook - Everything You'll Ever Need to Know About Events

By Adella Pasos

Are you interested in learning how event marketing can drastically improve your business and profits? Are you tired of getting nowhere fast? The event marketing playbook is a strategic guide that explains how to setup, promote and profit from events.

Whether you are planning events for a nightclub, conference, trade show, executive retreat, golf outing, corporate or customer appreciation events, company dinner, holiday party, fundraising gala, team building events or even product launch events, this book will teach you how to create events that attract new customers, referrals and a consistent flow of sales that you can rely on.

This book will teach you the importance of event marketing, reveal 26 ideas on how to get paid more money, and best practice examples and templates for the event planning process. If you want to learn everything you’ll ever need to know about event marketing, this is the book for you!


What is inside of this book?


>> Event Marketing Basics
Benefits of Event Marketing
26 Ideas for Getting Paid More
Event Marketing Goal Guide
Examples of the Event Planning Process
Sample Event Action Plan

>> 3 Month Event Marketing Timeline
Top 10 Ways to Generate Sales at the Event
5 Social Media Strategies for Event Promotion
Top 3 Event Management & Ticketing Systems
10 Questions You Need to Ask Venues
21 Types of Venues Who Will Accommodate

>>How to Attract Corporate Sponsors
15 Types of Staff You Need to Hire
11 Reasons Sponsors Will Give You Money
8 Strategies to Generate Massive Exposure
Where to Hire Temporary Event Staff

>> Top Revenue Generation Strategies
10 Ways to Increase Revenue on Event Day
Over 15 Event Marketing Resources with Links
FAQ's on Events and Getting Started

• Language: English
• Publisher: Adella Pasos
• Release date: Aug 12, 2020
• ISBN: 9781648584695

Adella Pasos

This Entrepreneur and Marketing Expert, has shared her passion for growing brands from the ground up. She’s worked with Entrepreneurs,Startups, Small Businesses, Fortune 500 Corporations and Entertainment Talent to help them recognize the value of marketing, and give her clients the ability to access their niche market via online, social media, mobile, merchandising, and events. She hosts the What's Your Game Plan Show that features Free Expert Advice, and Growth strategies for Business Owners Across the Globe. Access thousands of FREE Tips, Trends & Tools to Move Your Business Forward! Learn more : www.AdellaPasos.com

Book preview

The Event Marketing Playbook

Everything You'll Ever Need to Know About Events

Author: Adella Pasos

Are you interested in learning how event marketing can improve your business and profits? Tired of getting nowhere fast? The event marketing playbook is a strategic guide that explains how to set up, promote and profit from events.

Whether you are planning events for a nightclub, conference, trade show, executive retreat, golf outing, corporate or customer appreciation events, company dinner, holiday party, fundraising gala, team building events or even product launch events, this book will teach you how to create events that attract new customers, referrals and a consistent flow of business that you can rely on.

The Event Marketing Playbook

Everything You'll Ever Need to Know About Events

Published by Adella Pasos

Copyright © 2020 www.adellapasos.com

All rights reserved. No part of this book, including interior design, cover design, and icons may be reproduced or transmitted in any form, by any means (electronic, photocopying, recording or otherwise) without the prior written permission of the author, except for the inclusion of brief quotations in a review.

Table of Contents

Introduction: About This E-Book

Chapter 1: Event Marketing Basics

This chapter discusses the 8 ways event marketing can help, benefits of event marketing and how to get started. Also included are 26 ideas on how to get paid, and best practice examples for the event planning process.

Chapter 2: How to Set Event Goals

This chapter reviews how to make an event action plan, provide a list of attainable goals, and examples of goals every business should use.

Chapter 3: Booking Venues & Hiring Help

This chapter explains the 10 questions you need to be prepared to answer for venues to provide a quote, the 21 types of venues who may accommodate your group, and 15 types of staff you'll need to hire for a successful event.

Chapter 4: Event Management Systems

This chapter reveals the top 3 event management and ticketing systems available on the market