Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works
By Pam Didner
()
About this ebook
Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality.
LEARN HOW TO:
- Create content that engages people--regardless of their country and culture
- Identify key actions and strategies to apply to your projects
- Connect "dots" that others don't see and connect them in ways you never thought of before
"Content marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us." -- DOUG KESSLER, Creative Director, Velocity
"A valuable guide to developing and distributing your global content effectively." -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity
"This book is the blueprint for engineering a modern scalable content marketing operation." -- PAWAN DESHPANDE, CEO, Curata
“Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P’s developed by Pam Didner. Read it and take your content strategy to the whole new level." -- EKATERINA WALTER, author of Think Like Zuck and coauthor of The Power of Visual Storytelling
Related to Global Content Marketing
Related ebooks
Web Marketing That Works: Confessions from the Marketing Trenches Rating: 3 out of 5 stars3/5Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative Rating: 3 out of 5 stars3/5Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online Rating: 5 out of 5 stars5/5The One-Day Marketing Plan: Organizing and Completing a Plan that Works Rating: 3 out of 5 stars3/5The Mind of the Customer: How the World's Leading Sales Forces Accelerate Their Customers' Success Rating: 0 out of 5 stars0 ratingsBeyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video Rating: 0 out of 5 stars0 ratingsThe Internet Marketer's Handbook: 79 Actions That Lead To Huge Results In Your Internet Business Rating: 0 out of 5 stars0 ratingsEmail Marketing:Tips And Tricks To Increase Credibility (Marketing Domination Book 3): Marketing Domination Book, #3 Rating: 0 out of 5 stars0 ratingsOnline Viral Marketing Secrets Rating: 0 out of 5 stars0 ratingsThe Power of Print: Print Marketing in a Digital World Rating: 0 out of 5 stars0 ratingsMobile Marketing For Dummies Rating: 0 out of 5 stars0 ratingsContent Marketing for Technical and Manufacturing Companies Rating: 1 out of 5 stars1/5How to Get TikTok Famous Rating: 0 out of 5 stars0 ratingsContent Marketing: Tips + Tricks to Increase Credibility Rating: 0 out of 5 stars0 ratingsCustomers call all the shots: Lead management - striking a balance between marketing and sales Rating: 0 out of 5 stars0 ratingsIt's time for e-commerce to grow up Rating: 0 out of 5 stars0 ratingsDIY Public Relations: Telling Your Story on a Zero-Dollar Budget Rating: 0 out of 5 stars0 ratingsMastering Web and Social Media with Content Strategy: A Timeless Handbook for Web Professionals Rating: 0 out of 5 stars0 ratingsThe Power of Belonging: The Marketing Strategy for Branding Rating: 0 out of 5 stars0 ratingsTarget Audience A Complete Guide - 2021 Edition Rating: 0 out of 5 stars0 ratingsSocial Media Marketing: Strategies to Capture and Engage Your Audience While Quickly Building Authority Rating: 0 out of 5 stars0 ratingsAddictive Content Marketing: Drive Demand, Maximize Traffic, Sales, and Brand Recognition Rating: 0 out of 5 stars0 ratingsEnterprise Content Strategy Rating: 5 out of 5 stars5/5Learn Marketing in One Day A Complete Guide on How to Teach Yourself the Fundamental Marketing Skills Rating: 0 out of 5 stars0 ratingsE-marketing Boot-Camp! 27 Essential Tips Every Small Business Owner Should Know. Rating: 0 out of 5 stars0 ratingsOnline Entrepreneur Motivation: Motivation for Entrepreneur and Building your Online business Rating: 0 out of 5 stars0 ratings
Business For You
Robert's Rules Of Order Rating: 5 out of 5 stars5/5Crucial Conversations Tools for Talking When Stakes Are High, Second Edition Rating: 4 out of 5 stars4/5Becoming Bulletproof: Protect Yourself, Read People, Influence Situations, and Live Fearlessly Rating: 4 out of 5 stars4/5Crucial Conversations: Tools for Talking When Stakes are High, Third Edition Rating: 4 out of 5 stars4/5Nickel and Dimed: On (Not) Getting By in America Rating: 4 out of 5 stars4/5Summary of J.L. Collins's The Simple Path to Wealth Rating: 5 out of 5 stars5/5Law of Connection: Lesson 10 from The 21 Irrefutable Laws of Leadership Rating: 4 out of 5 stars4/5Collaborating with the Enemy: How to Work with People You Don’t Agree with or Like or Trust Rating: 4 out of 5 stars4/5High Conflict: Why We Get Trapped and How We Get Out Rating: 4 out of 5 stars4/5Set for Life: An All-Out Approach to Early Financial Freedom Rating: 4 out of 5 stars4/5The Richest Man in Babylon: The most inspiring book on wealth ever written Rating: 5 out of 5 stars5/5Leadership and Self-Deception: Getting out of the Box Rating: 4 out of 5 stars4/5Capitalism and Freedom Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5Lying Rating: 4 out of 5 stars4/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5The Five Dysfunctions of a Team: A Leadership Fable, 20th Anniversary Edition Rating: 4 out of 5 stars4/5Red Notice: A True Story of High Finance, Murder, and One Man's Fight for Justice Rating: 4 out of 5 stars4/5Buy, Rehab, Rent, Refinance, Repeat: The BRRRR Rental Property Investment Strategy Made Simple Rating: 5 out of 5 stars5/5The Intelligent Investor, Rev. Ed: The Definitive Book on Value Investing Rating: 4 out of 5 stars4/5Just Listen: Discover the Secret to Getting Through to Absolutely Anyone Rating: 4 out of 5 stars4/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5Tools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers Rating: 4 out of 5 stars4/5How to Get Ideas Rating: 5 out of 5 stars5/5
Reviews for Global Content Marketing
0 ratings0 reviews