Learn How to Create and Distribute Content to Build an Audience

By Dale Carnegie and Sheba Blake

Increasing your visibility as well as your authority and trust online, is something that can definitely encourage sales, a lot of them.But making a name for your brand online is not an easy task, it is crucial that you understand how to properly make use of the most effective techniques in order to do so.Is there really one simple trick that can make that happen? That can really make your brand popular online and help you skyrocket your sales in complete autopilot? Content marketing is currently one of the biggest trends in digital marketing as a whole and is an area that many website owners and brands are investing in heavily right now, thanks to the impressive returns that they are seeing.

• Language: English
• Publisher: Sheba Blake Publishing
• Release date: Apr 2, 2019
• ISBN: 9783966617123

Dale Carnegie

Dale Carnegie (1888–1955) described himself as a “simple country boy” from Missouri but was also a pioneer of the self-improvement genre. Since the 1936 publication of his first book, How to Win Friends and Influence People, he has touched millions of readers and his classic works continue to impact lives to this day. Visit DaleCarnegie.com for more information.

Book preview

Dale Carnegie

Learn How to Create and Distribute Content to Build an Audience

First published by Sheba Blake Publishing 2019

Copyright © 2019 by Dale Carnegie

All rights reserved. No part of this publication may be reproduced, stored or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise without written permission from the publisher. It is illegal to copy this book, post it to a website, or distribute it by any other means without permission.

First edition

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Contents

Why Content Marketing Matters

Why Content Marketing Is Crucial for Selling

The Logistics and the Numbers

Creating the Best Content

Marketing Your Content

Getting More Content

Tools and Resources for Your Content Marketing

One

Why Content Marketing Matters

If you’re at all interested in digital marketing and in making a name for your brand online, then it is crucial that you understand how to properly make use of content marketing. Content marketing is currently one of the biggest trends in digital marketing as a whole and is an area that many website owners and brands are investing in heavily right now thanks to the impressive returns that they are seeing.

While there is no such thing as a ‘magic bullet’ when it comes to getting your brand known and encouraging sales, content marketing is perhaps the closest thing to such a notion and can help you to drastically increase your visibility as well as your authority and trust.

But content marketing is a complex and broad term that encompasses a number of different strategies and activities. In order for it to be successful, you need to have a good understanding of what it is, how it works and how you can best adapt it to work for your particular brand.

What’s more, is that you need to know where content marketing is heading in the near future and how you can ensure that the work you put in now keeps on paying dividends long into the future.

For all that and more, keep reading. What you will learn in this book is how content marketing works, why it is crucial for your business and how to harness it in a way that completely transforms your success.

You’ll receive a completely content marketing blueprint that you can adapt to your own brand and that you can use to build immense authority and a huge list of readers. Once you can fully utilize this key aspect of your marketing, you’ll find that it helps you to create something that is much bigger than a simple brand. You become a movement. And that’s how you achieve the maximum measure of success.

What is Content Marketing?

Before we dive in any further, it of course makes sense to simply ask ourselves: what is content marketing?

There’s a chance you know the term already