Integrated Marketing A Complete Guide - 2020 Edition

By Gerardus Blokdyk

Key messages encapsulate the most important information you wish to communicate - what do you want your audience(s) to take away? What is your integrated marketing communications program? What is integrated marketing communications, and why it becoming increasingly accepted? Does direct marketing make sense given the brand and its communication strategy? What is the expected development of the macro and micro environments regarding environmental concerns and demands?

Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.

Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Integrated Marketing investments work better.

This Integrated Marketing All-Inclusive Self-Assessment enables You to be that person.

All the tools you need to an in-depth Integrated Marketing Self-Assessment. Featuring 993 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Integrated Marketing improvements can be made.

In using the questions you will be better able to:

- diagnose Integrated Marketing projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices

- implement evidence-based best practice strategies aligned with overall goals

- integrate recent advances in Integrated Marketing and process design strategies into practice according to best practice guidelines

Using a Self-Assessment tool known as the Integrated Marketing Scorecard, you will develop a clear picture of which Integrated Marketing areas need attention.

Your purchase includes access details to the Integrated Marketing self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria:

- The latest quick edition of the book in PDF

- The latest complete edition of the book in PDF, which criteria correspond to the criteria in...

- The Self-Assessment Excel Dashboard

- Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

- In-depth and specific Integrated Marketing Checklists

- Project management checklists and templates to assist with implementation

INCLUDES LIFETIME SELF ASSESSMENT UPDATES

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

• Language: English
• Publisher: 5STARCooks
• Release date: Feb 7, 2020
• ISBN: 9781867377672

Book preview

Integrated Marketing

Complete Self-Assessment Guide

The guidance in this Self-Assessment is based on Integrated Marketing best practices and standards in business process architecture, design and quality management. The guidance is also based on the professional judgment of the individual collaborators listed in the Acknowledgments.

Notice of rights

You are licensed to use the Self-Assessment contents in your presentations and materials for internal use and customers without asking us - we are here to help.

All rights reserved for the book itself: this book may not be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher.

The information in this book is distributed on an As Is basis without warranty. While every precaution has been taken in the preparation of he book, neither the author nor the publisher shall have any liability to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the instructions contained in this book or by the products described in it.

Trademarks

Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations appear as requested by the owner of the trademark. All other product names and services identified throughout this book are used in editorial fashion only and for the benefit of such companies with no intention of infringement of the trademark. No such use, or the use of any trade name, is intended to convey endorsement or other affiliation with this book.

Copyright © by The Art of Service

http://theartofservice.com

[e-mail]

About The Art of Service

The Art of Service, Business Process Architects since 2000, is dedicated to helping stakeholders achieve excellence.

Defining, designing, creating, and implementing a process to solve a stakeholders challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.

Unless you’re talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions.

Someone capable of asking the right questions and step back and say, ‘What are we really trying to accomplish here? And is there a different way to look at it?’

With The Art of Service’s Standard Requirements Self-Assessments, we empower people who can do just that — whether their title is marketer, entrepreneur, manager, salesperson, consultant, Business Process Manager, executive assistant, IT Manager, CIO etc... —they are the people who rule the future. They are people who watch the process as it happens, and ask the right questions to make the process work better.

Contact us when you need any support with this Self-Assessment and any help with templates, blue-prints and examples of standard documents you might need:

http://theartofservice.com

[e-mail]

Included Resources - how to access

Included with your purchase of the book is the Integrated Marketing Self-Assessment Spreadsheet Dashboard which contains all questions and Self-Assessment areas and auto-generates insights, graphs, and project RACI planning - all with examples to get you started right away.

How? Simply send an email to

[e-mail]

with this books’ title in the subject to get the Integrated Marketing Self Assessment Tool right away.

You will receive the following contents with New and Updated specific criteria:

•The latest quick edition of the book in PDF

•The latest complete edition of the book in PDF, which criteria correspond to the criteria in...

•The Self-Assessment Excel Dashboard, and...

•Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

•In-depth specific Checklists covering the topic

•Project management checklists and templates to assist with implementation

INCLUDES LIFETIME SELF ASSESSMENT UPDATES

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Get it now- you will be glad you did - do it now, before you forget.

Send an email to [e-mail] with this books’ title in the subject to get the Integrated Marketing Self Assessment Tool right away.

Purpose of this Self-Assessment

This Self-Assessment has been developed to improve understanding of the requirements and elements of Integrated Marketing, based on best practices and standards in business process architecture, design and quality management.

It is designed to allow for a rapid Self-Assessment to determine how closely existing management practices and procedures correspond to the elements of the Self-Assessment.

The criteria of requirements and elements of Integrated Marketing have been rephrased in the format of a Self-Assessment questionnaire, with a seven-criterion scoring system, as explained in this document.

In this format, even with limited background knowledge of Integrated Marketing, a manager can quickly review existing operations to determine how they measure up to the standards. This in turn can serve as the starting point of a ‘gap analysis’ to identify management tools or system elements that might usefully be implemented in the organization to help improve overall performance.

How to use the Self-Assessment

On the following pages are a series of questions to identify to what extent your Integrated Marketing initiative is complete in comparison to the requirements set in standards.

To facilitate answering the questions, there is a space in front of each question to enter a score on a scale of ‘1’ to ‘5’.

1 Strongly Disagree

2 Disagree

3 Neutral

4 Agree

5 Strongly Agree

Read the question and rate it with the following in front of mind:

‘In my belief,

the answer to this question is clearly defined’.

There are two ways in which you can choose to interpret this statement;

1.how aware are you that the answer to the question is clearly defined

2.for more in-depth analysis you can choose to gather evidence and confirm the answer to the question. This obviously will take more time, most Self-Assessment users opt for the first way to interpret the question and dig deeper later on based on the outcome of the overall Self-Assessment.

A score of ‘1’ would mean that the answer is not clear at all, where a ‘5’ would mean the answer is crystal clear and defined. Leave emtpy when the question is not applicable or you don’t want to answer it, you can skip it without affecting your score. Write your score in the space provided.

After you have responded to all the appropriate statements in each section, compute your average score for that section, using the formula provided, and round to the nearest tenth. Then transfer to the corresponding spoke in the Integrated Marketing Scorecard on the second next page of the Self-Assessment.

Your completed Integrated Marketing Scorecard will give you a clear presentation of which Integrated Marketing areas need attention.

Integrated Marketing

Scorecard Example

Example of how the finalized Scorecard can look like:

Integrated Marketing

Scorecard

Your Scores:

BEGINNING OF THE

SELF-ASSESSMENT:

Table of Contents

About The Art of Service7

Included Resources - how to access7

Purpose of this Self-Assessment9

How to use the Self-Assessment10

Integrated Marketing

Scorecard Example12

Integrated Marketing

Scorecard13

BEGINNING OF THE

SELF-ASSESSMENT:14

CRITERION #1: RECOGNIZE15

CRITERION #2: DEFINE:25

CRITERION #3: MEASURE:39

CRITERION #4: ANALYZE:55

CRITERION #5: IMPROVE:68

CRITERION #6: CONTROL:84

CRITERION #7: SUSTAIN:96

Integrated Marketing and Managing Projects, Criteria for Project Managers:134

1.0 Initiating Process Group: Integrated Marketing135

1.1 Project Charter: Integrated Marketing137

1.2 Stakeholder Register: Integrated Marketing139

1.3 Stakeholder Analysis Matrix: Integrated Marketing140

2.0 Planning Process Group: Integrated Marketing142

2.1 Project Management Plan: Integrated Marketing144

2.2 Scope Management Plan: Integrated Marketing146

2.3 Requirements Management Plan: Integrated Marketing148

2.4 Requirements Documentation: Integrated Marketing150

2.5 Requirements Traceability Matrix: Integrated Marketing152

2.6 Project Scope Statement: Integrated Marketing154

2.7 Assumption and Constraint Log: Integrated Marketing157

2.8 Work Breakdown Structure: Integrated Marketing159

2.9 WBS Dictionary: Integrated Marketing161

2.10 Schedule Management Plan: Integrated Marketing164

2.11 Activity List: Integrated Marketing166

2.12 Activity Attributes: Integrated Marketing168

2.13 Milestone List: Integrated Marketing170

2.14 Network Diagram: Integrated Marketing172

2.15 Activity Resource Requirements: Integrated Marketing174

2.16 Resource Breakdown Structure: Integrated Marketing176

2.17 Activity Duration Estimates: Integrated Marketing178

2.18 Duration Estimating Worksheet: Integrated Marketing180

2.19 Project Schedule: Integrated Marketing182

2.20 Cost Management Plan: Integrated Marketing184

2.21 Activity Cost Estimates: Integrated Marketing186

2.22 Cost Estimating Worksheet: Integrated Marketing188

2.23 Cost Baseline: Integrated Marketing190

2.24 Quality Management Plan: Integrated Marketing192

2.25 Quality Metrics: Integrated Marketing194

2.26 Process Improvement Plan: Integrated Marketing196

2.27 Responsibility Assignment Matrix: Integrated Marketing198

2.28 Roles and Responsibilities: Integrated Marketing200

2.29 Human Resource Management Plan: Integrated Marketing202

2.30 Communications Management Plan: Integrated Marketing204

2.31 Risk Management Plan: Integrated Marketing206

2.32 Risk Register: Integrated Marketing208

2.33 Probability and Impact