Blog Your Way to Success: 35+ No-Nonsense Tips for Authors and Writers

By Cendrine Marrouat

Blog Your Way to Success: 35+ No-Nonsense Tips for Writers and Authors is an important resource for authors and writers interested in starting a blog or taking their current blogs to the next level. 

Written in plain English, this ebook features a large number of useful nuggets that will help you increase your online visibility the right way. Topics include reader engagement, Search Engine Optimization, news release writing, and online presence monitoring.

• Language: English
• Publisher: Cendrine Marrouat
• Release date: Jul 14, 2020
• ISBN: 9781393651352

Cendrine Marrouat

Cendrine Marrouat is a French-born Canadian photographer, poet, and author. She is also the co-founder or FPoint Collective, a photography collective; and Auroras & Blossoms Poetry Journal, a magazine that promotes uplifting and positive poetry, no matter the topic. Cendrine has also created the Sixku (poetry form) and the Reminigram (type of digital photography). Finally she works as the Head of Marketing and Communications at Connexion Franco Coop.

Book preview

Introduction

Did you know that the first blog was created in 1994 and the term weblog was coined three years later? In almost a quarter of the century, the blogosphere has grown by leaps and bounds.

During my time as a social media coach in the 2010s, I had the opportunity to meet and advise many different people. In my workshops and individual sessions, the same question kept surfacing: What is the secret to getting hundreds of thousands of eyes on my blog?

My answer never changed: There is no secret. You need to be realistic, pragmatic, committed, and focus on the long run. 

While my involvement as a social media coach is now less frequent, the question continues to be asked to this very day. Authors and writers are among the ones who ask it the most often. As an experienced author, writer and blogger myself, I want to offer my help.

That is the reason why I created this book. Blog Your Way to Success: 35+ No-Nonsense Tips for Writers and Authors is a collection of the best tips / advice I have shared with clients and participants in my classes. They are practical. They work. You just have to take the time to implement them.

Thank you for reading.

To your much deserved success!

Cendrine Marrouat

January 2020

1. Envision the Big Picture

In this day and age, serious authors and writers understand the importance of having a blog. Actually, it is almost impossible to thrive online without one.

Simply put, blogs are platforms where experts are born, discovered and trusted. They allow you to reach visitors in a meaningful way, while offering services and products that meet their particular needs.

Do you have one or more favorite blog(s)? I like ProBlogger and Seth Godin’s blog, for example. I consider them very successful for two reasons:

- They have been around for years.

- Their creators see the big picture. 

If you want to be a successful blogger, ask yourself the following questions:

- What do I want to achieve with my blog?

- Where do I see myself in two years?

- In five years?

- And even in maybe ten years?

Of course, things will probably change along the way. But, if