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How to Get More Eyeballs on Your Blog
Today I am talking about how to get more eyeballs on your blog. How to get more attention for your content. How to get people on your blog for their first view.



This is part of my current series on the 4 different steps you want your readers to go through if you want them to be fully engaged.

The 4 steps were about taking your readers from being cold about your brand to becoming fully engaged with you and your brand and becoming raving fans of your site.

Today is all about the first stage - Helping People to Become Aware of Your Brand Getting attention isn’t for those just starting out, it needs to be incorporated for the long haul.

Note: listen to the next part in this series in episode 114 which is all about converting first time readers into people who keep coming back.

Challenge: Getting readers to know that your blog exists.

Objective: To get the eyeballs, and have your blog seen.
4 Techniques to Get More Eyeballs and Attention on Your Blog

Create guest content - leverage other people’s blogs, forums, and sites to get eyeballs on me

Go through the exercise of listing the top 5 blogs, forums, groups, podcasts, media, books, events, tweets, pins etc that your ideal reader is reading
Find out who your ideal reader is
Then get permission to interact with your ideal reader at these places they frequent
Look for opportunities to create content, even comments and forum posts count
Guest posting on blogs still has opportunity for exposure if not SEO


Shareable content - this is just one more way to get eyeballs on your site

Mythbusting posts get shared a lot
Humor gets shared
Debates this versus this
Research and poll results
List posts
Cheat Sheets
Infographics
Long Form Content
Beginner’s Guides
Use BuzzSumo
Always link to other content in your site
Look for opportunities to take readers to the next level


Repurpose your best content - this is a great way to get fresh eyeballs on our site. Can You Really Make Money Blogging (Example)

Can You REALLY Make Money Blogging? [7 Things I Know About Making Money from Blogging]
Episode 32: Can you really make money blogging?
Can you REALLY Make Money Blogging YouTube Video
Can you REALLY make money blogging? SlideShare


Search Engine Optimization

YouTube is a search engine - I made a video of me talking about a camera and put it on YouTube and it has been viewed 60,000 times
App Store - Content aggregation app Jarrod Robinson, he gets 1000s of downloads from this app, plus push notifications every time he publishes a new blog post
iTunes - Starting a podcast is one of the best things I’ve done for ProBlogger in a long time
Google SEO - Featured Snippets answer to your question put into the search results, we optimized an older blog post so that it would get a featured snippet



Further Resources on Helping People to Become Aware of Your Brand

Jarrod Robinson
Exercises for Coming up with Places for Guest Content
BuzzSumo
How to Optimize Your Content for Google's Featured Snippet Box
How To Get Featured Snippets For Your Site
Episode 94: SEO Podcast with Jim Stewart





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Hey there, welcome to episode 113 of the ProBlogger Podcast. Today, I want to talk about how to get more eyeballs on your blog, how to get attention on your content, how to get people onto your blog for that first view. This is part of a series that I'm currently doing. It started in the last episode, episode 112, where I outlined four different steps that you want to take your readers through if you want them to become fully engaged. 

The four different steps were about taking your ...