Note: this episode can be listened to in the player above or on iTunes or Stitcher.
How to Warm Up Your Blog Readers to Become Fully Engaged
Welcome to Episode 112. Today I am kicking off a mini-series of podcasts that are designed to help you to move your readers from being cold towards you and your blog, to being fully engaged towards you and your blog.



I’m going to talk about the benefits of getting your readers warmed up, and walk you through a series of steps to do that.

Then over the next four upcoming episodes I’m going to get strategic and tactical and give you some practical exercises that you can do to help move your readers through these four stages.

In the sixth episode, I am going to give you some case studies and examples. Go to iTunes and subscribe to the podcast, so you don’t miss any episodes in the series.
In Today’s Episode - How to Warm Up Your Blog Readers and Make Them Raving Fans

Why readers may be cold towards us

Blog readers can be incredibly distracted
They might be a bit suspicious of us
They are just clicking links in a Zombie like state
Short attention span


Benefits of warm readers

Readers that have warmed up to your blog return again and again
This reinforces your brand and makes you more memorable
Warm readers contribute to your site and comment or answer asks questions
Builds social proof
Share content and help to promote
They trust us and take action on our calls to action


How to warm up our readers

Steps readers need to go through to get to this point




The 4 Stages for Warming Our Blog Readers

Challenge: Readers that are completely unaware that we exist. Objective: Get their attention.
Challenge: The readers are not interested. Objective: Get them interested.
Challenge: They are about to leave our site. Objective: Get their connection, or else they are gone.
Challenge: Our readers remain passive. Objective: Get engagement.

 Where Is Your Weak Link?
I’m going to get into these tactics in the next episodes. Before I get into them I would like for you to ponder the question of “where is your weak link”?

You may have had success with one or two of these tactics, so we want to focus on getting all of these stages working towards your blog.
How did you go with today’s episode?
I would love to hear your feedback of where you think your weak link is. I would also like to see examples of how you have overcome these weak links.

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Hi there, it’s Darren from ProBlogger and welcome to episode 112 of the ProBlogger podcast. Today I’m kicking off a little mini series of podcasts which is designed to help you to move your readers from being cold towards you, and your brand, and your blog, to being fully engaged, to be raving fans of you and your blog. I’m going to talk to you about the benefits of getting your readers warmed up and walk you through a series of steps to do that.

And then over the upcoming episodes of this little series, the next four episodes, I’m going to get strategic, I’m going to get tactical, I’m going to give you some practical things that you can do, some exercises that you can do to help you move your readers through these four stages. And then in the fifth episode, at the end, I’m going to give you some case studies as well. It’s really important that you subscribe to the ProBlogger podcast to get all of this content. It’s all completely free, but if you don’t subscribe you’re not likely to get the message that the new episodes have come out.

Hit us on iTunes and hit that subscribe button. Subscribe to the ProBlogger Plus Newsletter on today’s show notes as well. I look forward to walking you through this journey.