Factors to Consider When Shaping Content Strategy for Your Blog
In today’s lesson, I want to share 11 factors to consider when thinking about developing your blog’s editorial strategy and thinking about your blog’s editorial style.

The success of your blog hinges on many factors but among the most important of them is your content. Putting thought into what content you want to focus upon creating is crucial. What I share with you today will help you to create a framework for content that not only serves your current readers, but will hopefully make your blog stand out from the many other blogs in your niche.



This episode is perfect for anyone just starting out with blogging, who is thinking about content for the first time, but I also think it’s great for anyone who has been blogging for a while who wants to review and renew their editorial strategy.


Further Resources on 11 Factors to Consider When Shaping the Content Strategy for Your Blog

Vanessa’s Blog Style and Shenanigans
Why Evergreen Content is the Best Investment of Time for a Blogger
How Inspiring Your Readers Drives them to Search for Information (and Interact)
52 Types of Blog Posts that Are Proven to Work
How Many Posts Should a Blogger Post? [Pros and Cons of Daily Posting]
How Often Should You Blog? (Hint: The Answer Might Surprise You)
ProBlogger FAQ: How Long Should Posts Be?
Series of Blog Posts vs Long Blog Posts – Which is Better?
How to Decide if You Should Start on a New Social Network or Medium





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Welcome to Episode 166 of the ProBlogger podcast. My name is Darren Rowse and I’m the blogger behind problogger.com, a blog, podcast, event, job board, and series of ebooks all designed to help bloggers grow their audience and make money from their amazing blogs.  You can learn more about ProBlogger over at problogger.com.

In today’s lesson, I want to share 11 factors to consider when thinking about your blog’s editorial strategy and coming up with your own unique blogging style. The success of your blog really does hinge on many factors as you’ll know from listening to previous episodes. There’s many things that do help to grow your blog but among the most important of them is obviously content. Putting thought into what content you want to focus upon creating is so important.

What I want to share with you today will I hope help you to create a framework for content that not only helps you to serve your current readers but also to help you to create a blog that stands out from the many other blogs in your niche. This is a question I get asked a lot is, “How do I make my blog stand out?” Whilst there are many factors, I think ultimately it will come down to your content as one of the most important factors.

This episode today is perfect for anyone just starting out with blogging who’s thinking about content for the first time. You may be starting a blog and thinking, “What should I be writing about?” This episode will help you. I think it’s also perfect for anyone who’s been blogging for a while where you want to review your content and to renew your editorial strategy. I do have a lot of further reading today and I encourage you to open these notes up as you listen if possible over at problogger.com/podcast/166. Let’s get on with today’s show.

It was recently asked a question on a podcast interview that I really struggled to answer. It stumped me even though the question was quite simple in some regards. The question was this, they asked, “In the early days of your blogging, how did you develop your blog’s editorial style and strategy?” Whilst on the surface this does seem like a very simple question to answer for someone who’s been blogging, I’ve really struggled to answer the question because I knew the interviewer was looking for some pr...