You’ll Never Guess What the Top Copywriters Do To Stand Out!

By Jeff Rohde

Every day, people all over the internet are searching for answers to their questions, solutions to their problems, and products to fill their needs. As a copywriter, your job is to make sure that they find what they're looking for on your client's website. But with so much competition out there, how can you make sure that your content rises to the top?

 

Here's a hint: it's not about writing more. It's about writing better. The best copywriters know how to capture their readers' attention and hold onto it until they've delivered the message that their client wants to get across. In this quick-read ebook we'll discuss six things you can do to maximize your content and freelance writing skills:

• The Art of Writing Great Web Copy
• What You Need to Know About Writing Effective Real Estate Listings
• How to Write Compelling Advertisements (Even If You Hate Writing)
• How To Convert More Leads Into Customers by Writing Sales Letters
• HARO for Dummies: How to Use HARO to Boost Your Backlink Traffic
• 10 Ways to Optimize Your Email Marketing Strategy

• Language: English
• Publisher: J. Scott Digital
• Release date: Oct 8, 2022
• ISBN: 9798215502815

Book preview

The Art of Writing Great Web Copy

You're a freelance copywriter, and you've been asked to write some web copy for a new website. But where do you start? How do you make your writing more engaging and persuasive?

In this chapter, we'll walk you through the basics of writing great web copy. We'll show you how to capture your reader's attention and keep them engaged until they reach the end. So read on – your next client may be counting on you!

What is great web copy and why does it matter?

Great web copy is writing that is clear, concise, and compelling. It should be easy for readers to scan and understand. Great web copy is also keyword-rich, so that it can be easily found by search engines.

Some examples of great web copy include:

A clear and concise description of what a product or service does.

Compelling calls to action that encourage visitors to take a desired action.

Engaging and interesting blog posts that provide value to the reader.

Why does great web copy matter? Because in today's competitive online marketplace, your website's content is one of the most important factors in determining whether or not you will succeed. With so many websites vying for attention, it's more important than ever to have content that is both informative and engaging.

Top benefits of great website content

There are many benefits to having great web copy, including:

Increased website traffic: With clear and compelling writing, your website is more likely to rank higher in search engine results pages (SERPs), which means more people will see it.

More leads and conversions: Well-written copy will persuade more visitors to take the desired action, whether that's subscribing to a newsletter, filling out a form, or making a purchase.

Improved brand awareness and reputation: By producing high-quality content, you can build trust and credibility with your target audience. This can lead to improved brand awareness and a positive reputation.

If you want your website to be successful, great web copy is essential. With the right words, you can attract more visitors, generate more leads, and build a strong reputation for your business.

The basics of writing great web copy

Whether you're writing for your website, or creating content for social media, it's important to remember that web copy