The Book on Real Estate Investing: Expert Strategies on Finding and Generating Leads

By Benjamin E Green

As a real estate investor, finding leads is the lifeline of your business. The tough question for most investor is how to find these leads. Have you ever wondered how the online marketers do what they do? How do those YouTube people make those videos that make them look like superstars? Sure, just about everybody has basic Facebook and Twitter skills these days, but what about the many other things that business owners now do online to attract customers? If you get the impression that you ought to update your online marketing skills, you are correct! The internet became widespread less than 20 years ago. Then social media came along, replacing how marketing had been done for years. Businesses who embraced it all and harnessed the power of the internet did better than the businesses who refused to modernize. The techniques discussed in this book will educate readers on various methods to generate and capture leads. Twenty-one methods for lead generation for the real estate professional are discussed, including websites and what to include on them, social media, online advertising, and YouTube, to name a few. You will find many little methods to generate leads that you likely never even thought of. Most of them are online methods, but a few of them are offline methods that still work well today. You will find out features that the different social media platforms have that you likely don’t know exist. These features would be of high value to your real estate business. You can even find out different ways to get other people to help promote your business. Special niches are important to any marketer. Targeting just the people who are the most likely to purchase property from you makes efficient use of your marketing dollars, and you will find ways in this little book to spend your marketing dollars just reaching your target market. Emphasis is placed on capturing contact information from visitors and on sending online ads to visitors who do not give you their contact information. Implement one thing at a time, master it and then implement the next thing. While you should see immediate improvement in your business, implementing all there is available to you will turn your business into the money-making machine you always dreamed it could be. Dream big because you are about to realize your dreams!

• Language: English
• Publisher: Benjamin E Green
• Release date: Jan 21, 2020
• ISBN: 9788835361909

Book preview

Whitepapers

The Book on Real Estate Investing

Expert Strategies on Finding and Generating Leads

The Book on Real Estate Investing

Expert Strategies on Finding and Generating Leads

By

Benjamin E Green

The Book on Real Estate Investing Series

Book 1

Expert Strategies for Building Your Online Presence, Internet Marketing, Lead Generation, and Website Revenue

Book 2

Expert Strategies on Starting with Little or No Money

You Are Reading ( Book 3 )

Read on to the end for an exclusive sneak peek

At Benjamin E Green’s other book

In the series

The Book on Real Estate Investing

Expert Strategies on Starting with Little or No Money

Table of Contents

Introduction

Part 1: Generating Leads from the Internet

Chapter 1: Your Business Blog or Website

Chapter 2: Squeeze Page

Chapter 3: Paid Keyword Advertising

Chapter 4: Advertising on Real Estate Websites

Chapter 5: Social Media

Chapter 6: YouTube

Chapter 7: Twitter

Chapter 8: Instagram

Chapter 9: Facebook

Chapter 10: Facebook Marketing

Chapter 11: Email Marketing

Chapter 12: Affiliate Marketing

Chapter 13: Influencer Marketing

Chapter 14: Ebook Marketing

Chapter 15: Free Online Courses and Seminars

Part 2: Offline Marketing

Chapter 16: Free Courses and Seminars

Chapter 17: Text Message (SMS) Marketing

Chapter 18: Media Advertisement

Chapter 19: Business Cards

Chapter 20: Direct Mail Campaign

Chapter 21: Referral Promotion

Conclusion

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Introduction

Thank you for purchasing the book.

Over the centuries, land ownership has been one of the world’s best sources of wealth creation. Today, real estate investing of all kinds remains a profitable industry.

You have selected a business for yourself that has great potential to make you and your family very wealthy, but you must cultivate the millionaire mindset and be willing to try things that are new to you in order to achieve great results. Buying low and selling high is not a new concept, but you may need a little help where the modern techniques of generating leads are concerned.

The following chapters will discuss just about everything you ever wanted to know about generating leads for your real estate investment business. Whether you are trying to locate motivated sellers who are willing to let their properties go for very low prices or you are trying to find buyers for your properties, the process is the same.

Within these pages, you will learn about the need to have a website, using squeeze pages, and using the various social media platforms. You will also learn about keywords, advertising, various modern types of marketing and online courses and seminars you can use. A few of the older, time-tested offline techniques are also discussed.

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