The Book on Real Estate Investing: Expert Strategies for Building Your Online Presence, Internet Marketing, Lead Generation, and Website Revenue

By Benjamin E Green

The real estate industry has made a number of changes in the way it conducts business throughout the years, but none as notable as with the invention of the Internet and its widespread use by consumers in the 1990’s. If you’re currently a real estate agent looking for new and fresh ideas of how to engage more clients or generate more leads, this book is for you! If you’re just getting started in the industry you will benefit from the information contained within this book to get yourself set up and started.

In this book, you’ll find:

-Why and how the Internet shaped the real estate industry today
-How to create a powerful and quality website and online presence
-Ways to drive traffic to your website
-How to generate quality leads from your landing pages that will drum up business
-How to produce content to keep in contact with past clients and engage new ones

And more!

If you’ve ever wanted to create a more efficient web presence for your real estate business and personal brand this book is a must-read! From search engine optimization to the how’s and why’s of affiliate marketing, and product and service sales over the Internet, this book will provide your real estate brand with the boost it needs to propel your success to the next level!

• Language: English
• Publisher: Benjamin E Green
• Release date: Jan 21, 2020
• ISBN: 9788835361572

Book preview

Notes

The Book on Real Estate Investing

Expert Strategies for Building Your Online Presence, Internet Marketing, Lead Generation, and Website Revenue

Expert Strategies for Building Your Online Presence, Internet Marketing, Lead Generation, and Website Revenue

By

Benjamin E Green

Table of Contents

Introduction

Part 1: The World Wide Web

1.1:

The Real Estate Industry Before the Internet

1.2: The Real Estate Industry Meets the Internet

Part 2: Your Website

2.1: Purpose, Content, and Message of the Website

2.2:

Website Functionality

Part 3: Generating Revenue with Your Website

3.1:

Affiliate Marketing

3.2: Per-Impression Basis

3.3:

Advertising Services and Products

3.4: Marketing Your Own Products

3.5:

Successful E-mail Marketing Campaigns

3.6: Generating Leads

Part 4: Internet Traffic

4.1: Content and Search Engine Optimization

4.2:

Internal and Back-Linking

4.3: Directory Submission and Pinging Services

4.4:

Paid Traffic

4.5: Social Media Marketing

4.6:

Video Marketing

4.7: Blog

4.8:

Online Press Release

4.9: Webmaster Tools

Conclusion

The Book on Real Estate Investing Series

You Are Reading ( Book 1 )

Book 2

Expert Strategies on Starting with Little or No Money

Book 3

Expert Strategies on Finding and Generating Leads

Read on to the end for an exclusive sneak peek

At Benjamin E Green’s next book

In the series

The Book on Real Estate Investing

Expert Strategies on Starting with Little or No Money

Introduction

The real estate industry has, in recent years, moved much of its content and services to the internet. Real estate professionals and investors are still necessary to guide buyers and sellers through the process in the most efficient way possible, however the way clients search for properties and engage with agents is constantly evolving as new technology gives consumers a multitude of options when it comes to searching for property on the internet.

As a result, there are thousands upon thousands of active real estate agents across the nation. Every one of them is competing with each other for the attention of new clients who haven’t yet contracted with another agent. So, ensuring that you stand out from the crowd is an important aspect of developing a successful real estate brand. Understanding how to market yourself as a specialist within a niche market is incredibly important to the success of your brand, but can be overwhelming without proper guidance.

Outlined in this e-book are tips and strategies to ensure you are one of the few who highlights your services in a way that promotes your strengths and helps to keep you from blending into the oversaturated real estate industry. Understanding the transition of the real estate market from a personal, local, newspaper-based service to a national and international industry can help you, as a realtor, to identify marketing strategies that you may be currently lacking in.

Utilizing some of these techniques you will be able to drive traffic to your site and make a profit off the clicks and purchases that your visitors will hopefully provide to you. By marketing yourself and your brand efficiently you can reach the audience that has the greatest potential to be in need of your services.

Part 1:

The World Wide Web

The internet changed the way all industries did business as soon as its widespread use by consumers. The real estate industry continues to evolve and adapt, but has a rich history in the days before the availability of the internet. The way business was conducted in this era may surprise you, but can also provide insight for agents looking to expand their knowledge and their success within the real estate industry.

Chapter 1.1: The Real Estate Industry Before the Internet

As the Internet continues to change the way consumers locate and buy products or services, there are very few industries immune from its influence. Historically, the industry of real estate has always been dependent on the ability to quickly and efficiently