Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy . . . Create a Mass of Raving Fans . . . and Take Any Business to the Nex

By Ryan Levesque

The go-to guide for small-business owners and entrepreneurs to discover exactly what consumers want to buy and how to get it to them.

As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking?
In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer. Levesque's Ask Method provides a way to discover what customers want to buy by guiding them through a series of questions and customizing a solution from them so they are more likely to purchase from you. And all through a completely automated process that does not require one-on-one conversations with every single customer.
The Ask method has generated over $100 million in online sales across 23 different industries and counting. Now it is your turn to use it to create a funnel, skyrocket your online income, and create a mass of dedicated fans for you and your company in the process.

• Language: English
• Publisher: Random House Publishing Group
• Release date: Jun 25, 2019
• ISBN: 9781401958824

Reviews for Ask

[hjvanderklis_1 · Rating: 4 out of 5 stars]

In Ask, subtitled: The counterintuitive online formula to discover exactly what your customers want to buy...create a mass of raving fans...and take any business to the next level, marketing expert and business coach Ryan Levesque has a two-part story on online selling. In the first part he recounts his personal upbringing, education, health problems, success and failure in business. He not only discovered the fragility of human health, the difficulty of choosing between staying an employee of a large financial institution and taking the risk of entrepreneurship. After applying lessons from e.g. Timothy Ferriss (4 Hour Work Week), the 'you can do anything' way of life, he kicks off part 2. Here he shares his formulaic approach to take his sales funnel to actual sales through a series of surveys, email flows, free giveaways and teasers to get leads turn into buyers and earn a lot of money. Asking questions about both missed features or products, as well as enough data to know whether you are targeting the right pockets of leads and spending your online advertisement money wisely takes you there. Don't be surprised that the author applies the same throughout his book. Every other page you're asked to go online for bonus material and paid software offers. The book itself is free (you only have to pay S&H).The Funnel Specialist has a lot of powerful insights in email list building and making profit out of any micro market or niche product that can be sold. His profits are impressive. Since we build a lot of enterprises on assumptions, Ask's main advice to ask the proper questions, analyze the data coming from surveys and then offer the right product to the right people at the right time is the better alternative.

[out1and1about · Rating: 4 out of 5 stars]

Interesting formula for capturing and analyzing online customers, including some interesting ideas for tailoring your messages to individual customer cohorts. Given the number of things I remember working this way from my own online activity, lots of people must be following the advice.