Why is Change so Hard?

By Jennifer Hancock

Change is a constant in life and business, but it’s not always easy to navigate. Whether you’re looking to improve your personal habits or manage change within your organization, understanding the science behind behavior change can be a game-changer. This course will teach you how to use behavioral science to manage change and achieve lasting transformation.

In this book, you will explore the psychology of human behavior and discover why it can be so difficult to break old habits and adopt new ones. You’ll gain insight into the cognitive and emotional barriers that can prevent change and learn how to overcome them.

Benefits of Reading This Book:
This book will give you the knowledge and skills to become a more effective change agent, both personally and professionally. You will be able to navigate change more effectively, drive change adoption, and achieve lasting transformation.

Understanding the science of behavior change: You will learn the psychology behind human behavior change and how to apply it in personal and business contexts.
Creating a supportive environment: You will learn how to create a culture of change that fosters innovation and enables individuals and teams to thrive.
Maximizing adoption of change: You will discover how to use rewards and reinforcement to motivate change adoption and how to communicate change effectively to stakeholders.
Achieving lasting transformation: You will learn how to unlearn old behaviors and train up new ones to achieve your personal and professional goals.
Developing leadership skills: You will learn how to lead change initiatives, manage resistance to change, and measure the success of your change efforts.
Topics Covered:
Understand the science of behavior change: Students will be able to explain the psychological principles that underlie behavior change and how they apply in personal and business contexts.
Identify barriers to change: Students will be able to recognize the cognitive and emotional barriers that prevent change and develop strategies to overcome them.
Develop effective change management strategies: Students will be able to create a culture of change that fosters innovation and enables individuals and teams to thrive, and develop strategies for maximizing change adoption.
Apply behavior change principles to personal and professional goals: Students will be able to unlearn old behaviors and train up new ones to achieve their personal and professional goals, and measure the success of their change efforts.
Reviews:
I appreciated that I left with as many take-aways for my personal life as for my professional life. Thank you! – L. Yeatts

This method of change is fascinating. I can see how this method can really work. Highly recommend. – A.A.

I enjoyed this. It was a good reminder that change takes time and resistance is a normal part of the process. – J.K.

• Language: English
• Publisher: Jennifer Hancock
• Release date: Feb 17, 2019
• ISBN: 9780463920992

Jennifer Hancock

Transforming Lives Through Humanism By sharing her pragmatic Humanist approach to living life fully and intentionally, Jennifer has transformed the lives of those who have been touched by her work. By encouraging people be the best, most ethical humans they can be, she consistently challenges people to think about and question who they are, what they are and more importantly, how they want to be. She is one of the few individuals in America who was raised as a Humanist and she brings her delightful sense of humor, creativity, and compassion combined with a no-nonsense approach to all of her work and her coaching. She will help you focus on what really matters in your life and will teach you the practical skills you need to live your life the way you know you should be: ethically, compassionately and responsibly.

Book preview

Why is Change So Hard?

A Humanist Learning Systems Companion Book

By Jennifer Hancock

Published by Jennifer Hancock

Copyright 2019 by Jennifer Hancock

Published 2019

Smashwords Edition

ISBN: 9780463920992

Title: Why is Change so Hard?

Author: Jennifer Hancock

Editor: Desiree Vogelpohl

Publisher: Smashwords, Inc.

All rights reserved. No part of this book may be used or reproduced in any manner whatsoever without written permission, except in the case of brief quotations embodied in critical articles or reviews.

Table of Contents

Chapter 1: Introduction

Chapter 2: The Science of Behavioral Unlearning

Chapter 3: Extinction Bursts and Blow Outs

Chapter 4: The Importance of Consistency

Chapter 5: Managing Change in Ourselves

Chapter 6: Organizational Change Management

Chapter 7: The Secret to Organizational Change Management

Chapter 8: Managing a Cultural Change process

Chapter 9: Reviewing the Change Management Process

Chapter 10: About the Author

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Chapter 1: Introduction

This is the companion book to the online course Why is Change so Hard?

What can science tell us about why people resist change? What you can do to help your staff adjust? This book discusses how to utilize behavioral psychology techniques to help overcome resistance to change in yourself and in others.

Before we can embrace change, we first have to unlearn our old ways of doing things.

Why Behavioral Science?

In this book we are going to discuss why we all find it so hard to change and why it’s particularly difficult to create culture shifts within an organization.

To do this we are going to take an operant conditioning approach to the problem, which basically means we are going to take a behavioral psychology approach.

First, we need to learn how we as humans:

unlearn