Facebook Marketing: A Beginners’ Guide to Gaining Customers using Facebook Advertising

By George Pain

With over 2.07 billion monthly active users, it is a no brainer that Facebook advertising provides an advertiser with a humongous outreach opportunity. It has certain unique advantages over other forms of advertising that makes Facebook advertising a must-have in any savvy advertiser's scheme of things. This may come as a surprise to many who think that online advertising begins and ends with Google. To them Facebook is merely a social media platform where you catch up with high school classmates and check out what your ex-flame is up to!
But the fact is that savvy marketers and advertisers are increasingly taking to Facebook advertising to market their products and services. The fact that Facebook earned a gargantuan $26 billion advertising revenue in 2017 is ample testimony. The benefits that accrue from Facebook advertising are quite significant and it is in a marketer's best interest to be fully conversant with them. Given below are the most 
Here's What's Included In This Book:

Benefits of Facebook MarketingIs Facebook Marketing Right for You?Getting Likes on Facebook GroupsHow to Use Facebook AdsHacking Facebook AdsMonetizing Your Facebook GroupGrow Your Facebook FollowingAutomate Your IncomeConclusion

• Language: English
• Publisher: Abhishek Kumar
• Release date: Jan 25, 2018
• ISBN: 9781984205704

Book preview

Marketing

ABOUT THE AUTHOR

George Pain is an entrepreneur, author and business consultant. He specializes in setting up online businesses from scratch, investment income strategies and global mobility solutions. He has built several businesses from the ground up, and is excited to share his knowledge with readers. 

DISCLAIMER

Copyright © 2018 George Pain

All Rights Reserved

No part of this book can be transmitted or reproduced in any form including print, electronic, photocopying, scanning, mechanical or recording without prior written permission from the author.

While the author has taken the utmost effort to ensure the accuracy of the written content, all readers are advised to follow information mentioned herein at their own risk. The author cannot be held responsible for any personal or commercial damage caused by information. All readers are encouraged to seek professional advice when needed.

CONTENTS

ABOUT THE AUTHOR

DISCLAIMER

CONTENTS

BENEFITS OF FACEBOOK ADVERTISING?

IS FACEBOOK ADVERISING RIGHT FOR YOU?

GETTING LIKES ON FACEBOOK GROUP

HOW TO USE FACEBOOK ADS

HACKING FACEBOOK ADS

MONETIZING YOUR FACEBOOK GROUP

BENEFITS OF FACEBOOK ADVERTISING?

With over 2.07 billion monthly active users, it is a no brainer that Facebook advertising provides an advertiser with a humongous outreach opportunity. It has certain unique advantages over other forms of advertising that makes Facebook advertising a must-have in any savvy advertiser’s scheme of things. This may come as a surprise to many who think that online advertising begins and ends with Google. To them Facebook is merely a social media platform where you catch up with high school classmates and check out what your ex-flame is up to!

But the fact is that savvy marketers and advertisers are increasingly taking to Facebook advertising to market their products and services. The fact that Facebook earned a gargantuan $26 billion advertising revenue in 2017 is ample testimony. The benefits that accrue from Facebook advertising are quite significant and it is in a marketer’s best interest to be fully conversant with them. Given below are the most important ones that every advertising and marketing professional worth his salt should know about-

1. The Facebook Network- Apart from Facebook itself, its affiliated social media platforms, Facebook Messenger and Instagram boast of a fair amount of clout. Facebook Messenger with its one billion very active daily users. Instagram on the other hand has a creditable 600 million users, half of which follow some business account or the other!

Taken together the Facebook Network is a very formidable outreach medium, the like of which has never been seen before. The world over, people spend as much as 50 minutes a day on the Facebook network, which is truly incredible in terms of the outreach and engagement opportunity that it provides you. As a matter of fact, Facebook is accessed by 80% of all Internet users and there is no way that any advertiser can afford to not reckon with that kind of reach across demographic segments.

2. Targeted Advertising- Facebook advertising is as targeted as it can get. It enables advertisers to reach out