Unavailable
Unavailable
Unavailable
Ebook40 pages23 minutes
Professional Services Marketing: Book Review
By PCC
Rating: 0 out of 5 stars
()
Currently unavailable
Currently unavailable
About this ebook
A proven approach to revenue-generating marketing and clientdevelopment
Professional Services Marketing is a fully field-testedand research-based approach to marketing and client development forprofessional services firms. The book, now in its SecondEdition, covers five key areas that are critical for firms thatwant to grow and become more profitable: creating a marketing andgrowth strategy; establishing a brand and reputation; implementinga marketing communications program; executing lead generationstrategies; and developing business by winning new clients. Youwill also read real-world case studies that illustrate majorpoints, as well as quotes and stories from well-respectedprofessionals in the industry.
Professional Services Marketing is a fully field-testedand research-based approach to marketing and client development forprofessional services firms. The book, now in its SecondEdition, covers five key areas that are critical for firms thatwant to grow and become more profitable: creating a marketing andgrowth strategy; establishing a brand and reputation; implementinga marketing communications program; executing lead generationstrategies; and developing business by winning new clients. Youwill also read real-world case studies that illustrate majorpoints, as well as quotes and stories from well-respectedprofessionals in the industry.
- The Second Edition features new research and updatesthroughout, including new chapters on social media and onlinemarketing, as well as new case studies and interviews
- Authors Mike Schultz and John E. Doerr are the coauthors of theWall Street Journaland Inc. Magazine bestsellerRainmaking Conversations and Professional ServicesMarketing; Lee W. Frederiksen is coauthor of OnlineMarketing for Professional Services
- Will be widely promoted via multiple online routes and directmail marketing
Unavailable
Related to Professional Services Marketing
Related ebooks
Professional Services Marketing (Review and Analysis of Schultz and Doerr's Book) Rating: 0 out of 5 stars0 ratingsGuerrilla Marketing Excellence (Review and Analysis of Levinson's Book) Rating: 0 out of 5 stars0 ratingsFrom Zero to Growth: A Comprehensive Guide for Entrepreneurs Rating: 0 out of 5 stars0 ratingsThe Million Dollar Coach Rating: 0 out of 5 stars0 ratings20 Tips to Increase Sales: Hit those targets Rating: 0 out of 5 stars0 ratingsThe Sticking Point Solution (Review and Analysis of Abraham's Book) Rating: 5 out of 5 stars5/5Modern Marketing Strategy and Tactics: 19 strategies that other marketing books won’t tell you Rating: 0 out of 5 stars0 ratingsLevel-Up: Your Strategy to Sustainable Marketing-Driven Growth Rating: 0 out of 5 stars0 ratings20 Years of Marketing Expertise in Under 20 Minutes Rating: 0 out of 5 stars0 ratingsLearn Marketing in One Day A Complete Guide on How to Teach Yourself the Fundamental Marketing Skills Rating: 0 out of 5 stars0 ratingsGetting Business to Come to You (Review and Analysis of Edwards, Edwards and Douglas' Book) Rating: 0 out of 5 stars0 ratingsBusiness Development: 7 Easy Steps to Master Growth Hacking, Lead Generation, Sales Funnels, Traffic & Viral Marketing Rating: 0 out of 5 stars0 ratingsThe Ultimate Local Marketing Playbook Rating: 5 out of 5 stars5/5Business Marketing Strategies | Rapid Business And Marketing Growth Strategies Rating: 0 out of 5 stars0 ratingsWriting A Marketing Plan: A Solid Roadmap Makes Any Marketing Effort More Successful Rating: 3 out of 5 stars3/5Marketing Fundamentals: Roadmap For How To Develop, Implement, And Measure A Successful Marketing Plan Rating: 5 out of 5 stars5/5How to Structure a Commission Plan That Works: Sales Optimisation, #1 Rating: 0 out of 5 stars0 ratingsGrowth Strategies: Quick Guide for Growing Your Business and Brand Online Rating: 0 out of 5 stars0 ratingsMarketing Is Easy, You’re Just Doing It Wrong Rating: 0 out of 5 stars0 ratingsMastering Inbound Marketing: Your Complete Guide to Building a Results-Driven Inbound Strategy Rating: 0 out of 5 stars0 ratingsMarketing Plans Simplified Rating: 0 out of 5 stars0 ratingsGrowing Your Retail Business: Growing Your Retail Business, #1.5 Rating: 0 out of 5 stars0 ratingsSales Ops Foundations: The Sales Operations Manager's Toolkit for Success Rating: 0 out of 5 stars0 ratingsThe Profit Blueprint: How to Win Clients and Maximize Your Bottom Line Rating: 0 out of 5 stars0 ratingsBreakthrough Selling (Review and Analysis of Farber and Wycoff's Book) Rating: 0 out of 5 stars0 ratingsIdentify Sales Growth Opportunities: Primary ways to grow sales. Rating: 0 out of 5 stars0 ratingsBulletproof Marketing Plan. Only 1-Page Plan = Profit Growth At 300% Or More Rating: 0 out of 5 stars0 ratingsSmooth Selling Forever: Charting Your Company's Course for Predictable and Sustainable Sales Growth Rating: 5 out of 5 stars5/5
Business For You
Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5The Intelligent Investor, Rev. Ed: The Definitive Book on Value Investing Rating: 4 out of 5 stars4/5The Richest Man in Babylon: The most inspiring book on wealth ever written Rating: 5 out of 5 stars5/5Law of Connection: Lesson 10 from The 21 Irrefutable Laws of Leadership Rating: 4 out of 5 stars4/5Robert's Rules Of Order Rating: 5 out of 5 stars5/5Carol Dweck's Mindset The New Psychology of Success: Summary and Analysis Rating: 4 out of 5 stars4/5Becoming Bulletproof: Protect Yourself, Read People, Influence Situations, and Live Fearlessly Rating: 4 out of 5 stars4/5The Five Dysfunctions of a Team: A Leadership Fable, 20th Anniversary Edition Rating: 4 out of 5 stars4/5Tools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers Rating: 4 out of 5 stars4/5Financial Words You Should Know: Over 1,000 Essential Investment, Accounting, Real Estate, and Tax Words Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Rating: 4 out of 5 stars4/5Set for Life: An All-Out Approach to Early Financial Freedom Rating: 4 out of 5 stars4/5Crucial Conversations Tools for Talking When Stakes Are High, Second Edition Rating: 4 out of 5 stars4/5How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off Rating: 0 out of 5 stars0 ratingsHow to Get Ideas Rating: 5 out of 5 stars5/5Summary of J.L. Collins's The Simple Path to Wealth Rating: 5 out of 5 stars5/5Summary of Tiffany Aliche's Get Good with Money Rating: 4 out of 5 stars4/5Robert's Rules of Order: The Original Manual for Assembly Rules, Business Etiquette, and Conduct Rating: 4 out of 5 stars4/5Crucial Conversations: Tools for Talking When Stakes are High, Third Edition Rating: 4 out of 5 stars4/5Confessions of an Economic Hit Man, 3rd Edition Rating: 5 out of 5 stars5/5Just Listen: Discover the Secret to Getting Through to Absolutely Anyone Rating: 4 out of 5 stars4/5Leadership and Self-Deception: Getting out of the Box Rating: 4 out of 5 stars4/5Collaborating with the Enemy: How to Work with People You Don’t Agree with or Like or Trust Rating: 4 out of 5 stars4/5Capitalism and Freedom Rating: 4 out of 5 stars4/5
Reviews for Professional Services Marketing
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews