Putting a Stake in the Ground: Strategies for Getting Your First Marketing Journal Article Published Successfully

By Dr. Ken K. Wong

A common challenge faced by junior marketing faculty is to build a substantial track record of research within the first few years of appointment. Academic publishing can be mysterious and not many people know where to start. This book guides you through the necessary steps to have your first marketing journal article published successfully.

Advance Praise for Putting a Stake in the Ground

Professor Ken Wong has written a clear, systematic, and detailed guidebook that describes the practical mechanics of academic manuscript preparation and submission. It describes the submission process and explains how to resolve almost any issue that might arise. This useful resource should be in the hands of every researcher.
Dr. Ronald E. Goldsmith, Editor, The Service Industries Journal
The Richard M. Baker Professor of Marketing
Florida State University, USA

This is a valuable resource for anyone publishing in the academic world, working on publishing in the academic world, or interested in knowing more about the academic world. The author offers his insight in the game and identifies ways for users to become a better player in the academic publishing world.
Dr. Winnie Chan, Research Economist, Statistics Canada

• Language: English
• Publisher: iUniverse
• Release date: Mar 7, 2011
• ISBN: 9781462000203

Dr. Ken K. Wong

Dr. Ken K. Wong is a Marketing Professor and Subject Area Coordinator at U21Global where his success in teaching was recognized with Faculty Excellence Awards in 2008, 2009, and 2010. Dr. Wong is also affiliated with the University of Toronto’s School of Continuing Studies. He is the author of Avoiding Plagiarism, Discovering Marketing in 38 Hours and CRM in Action.

Book preview

Putting a Stake

in the Ground

Strategies for Getting

Your First Marketing Journal Article

Published Successfully

Dr. Ken K. Wong

U21Global Graduate School │ University of Toronto

iUniverse, Inc.

Bloomington

Putting a Stake in the Ground]

Strategies for Getting

Your First Marketing Journal Article

Published Successfully

Copyright © 2011 by Ken K. Wong

All rights reserved. No part of this book may be used or reproduced by any means, graphic, electronic, or mechanical, including photocopying, recording, taping or by any information storage retrieval system without the written permission of the publisher except in the case of brief quotations embodied in critical articles and reviews.

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Because of the dynamic nature of the Internet, any web addresses or links contained in this book may have changed since publication and may no longer be valid. The views expressed in this work are solely those of the author and do not necessarily reflect the views of the publisher, and the publisher hereby disclaims any responsibility for them.

ISBN: 978-1-4620-0021-0 (pbk)

ISBN: 978-1-4620-0020-3 (ebk)

Printed in the United States of America

iUniverse rev. date: 2/25/11

To my wife Winnie, and my family members

Hello Ma, Hello Dad, and Hello Chiu

Thank you for your love, understanding, patience, and confidence.

About the Author

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Dr. Ken Kwong-Kay Wong

Dr. Ken K. Wong is a U21Global Marketing Professor and Subject Area Coordinator, training corporate executives and MBA students from over 70 countries. In 2008 and 2009, he received the Faculty Excellence Award, and was honoured in all three award categories, including: Outstanding Professor, Most Innovative Professor and Excellence in Online Education. Since 2003, Dr. Wong has been developing and lecturing marketing courses at the University of Toronto’s School of Continuing Studies and also at various institutions of higher education in North America.

Dr. Wong’s research interests include marketing for luxury brands, customer relationship management and online education. His articles have appeared in peer-reviewed international journals such as Telecommunications Policy, Service Industries Journal, and Journal of Database Marketing and Customer Strategy Management. Dr. Wong is also the author of the SCS lecture series in the areas of International Marketing, Advertising, PR & Publicity, E-Business, and Retail Merchandising. His latest work includes Approved Marketing Plans, Avoiding Plagiarism, CRM in Action, More Bucks Annually, and Discovering Marketing in 38 Hours.

Prior to entering the academic field, Dr. Wong was the Vice President of Marketing at TeraGo Networks (TSX: TGO) and had previously served as Director of eProduct Marketing at the e-commerce division of PSINet (NASDAQ: PSIX). He had also carried progressive product marketing roles at Sprint Canada and TELUS Mobility.

Certified by the American Marketing Association as a Professional Certified Marketer, Dr. Wong completed his Bachelor of Science degree at the University of Toronto and holds the International MBA degree from Nyenrode Business Universiteit in the Netherlands. He earned his Doctor of Business Administration degree from the University of Newcastle, Australia and has completed executive education programmes at both Kellogg and Queen’s.

Table of Contents

About the Author

Foreword

Preface

Acknowledgement

PART 1 Journal: An Introduction

Chapter 1 – Why Journal Articles?

Journals vs Magazines

Disseminating Knowledge with Journal Articles

How This Book is Organized

Chapter 2 – Ranking of Marketing Journals

The Ranking Game

Ken’s Journal List

Chapter 3 – Which Journal to Choose?

Don’t Crash Your Porsche!

School’s Suggested List for Publication

Publication Frequency

Editor’s Background

Author’s Background

Article Type

Impact Factor

Readership Profile

PART 2 Manuscript Preparation

Chapter 4 – What to Write?

The 8 Types of Journal Articles

Original Research Article

Case Study

Research Notes (Opinion Pieces)

Technical Notes

Book Review

Legal Update

Editorial

Rejoinder

Chapter 5 – Quality Control

Fixing Your English

Preparing Your Tables

Preparing Your Figures

Paper Title

Running Head

Abstract

Keywords

Manuscript Word Count

File Format

Text Formatting

In-text Citations & Referencing

A Blinded Manuscript

Author Biography & Contact information

Cover Letter

The 16-point Quality Assurance Checklist

Chapter 6 - Fixing Your Low Resolution Figure

What to do with my 72dpi screen shots?

The Big Screen Screen-capture Option

The Photoshop Option

Part 3 Manuscript Submission

Chapter 7 – How to submit a research paper to a journal?

Submission Should Be Free

The Open Access Journals

The Half-baked Cake

Am I authorized?

Submit Your Manuscript via the Online Submission System

Submit Your Manuscript via E-mail

Submit Your Manuscript via Postal Mail

The Waiting Game Begins

Chapter 8 – Feedback From the Editor

My Paper was Rejected

Don’t Burn the Bridge

What to Do Next?

My Paper Needs Revision

Dealing with the Graphics Designer

Areas for Checking

Chapter 9 – Locating Your Published Article

Volume, Issue, and Page Assignment

Articles