Newsletters That Rock

By Barb Drozdowich

Are you tired of being told what to say to your mailing list? Discover how to optimize your communication with your readers.

Do you feel that you aren't really connecting with the people who sign up to receive your newsletter? Are you tired of trying one piece of advice after another?

 

Author consultant Barb Drozdowich has spent a decade teaching writers how to master the technological pitfalls of publishing. She's here to help with the subject of newsletters.

 

Newsletters That Rock is the last book of a 3 book box set attacking the subject of mailing lists and newsletters for authors. This book specifically focuses on creating outstanding newsletters for YOUR list. This book doesn't contain "No-Fail" scripts or something a marketing guru tells you will sell a ton of books. It explains the science and psychology of creating outstanding newsletters.

 

In Newsletters That Rock you will learn:

• how to optimize your communications for your particular audience
• how to apply science to the creation of your newsletters
• what the experts in all industries say about creating awesome newsletters
• tips and tricks from experts that you can apply to your specific audience.

 

Newsletters That Rock takes you above and beyond the mindless following of one-size-fits-all instructions to a better understanding of how to create what your audience wants and how to communicate effectively with them.

 

Pick up this book and master the subject of newsletters today!

• Language: English
• Publisher: Barb Drozdowich
• Release date: Jul 8, 2018
• ISBN: 9781386851363

Book preview

Newsletters That Rock

NEWSLETTERS THAT ROCK

BARB DROZDOWICH

Barb Drozdowich

Copyright © 2021 by Barb Drozdowich

All rights reserved.

No part of this book may be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval systems, without written permission from the author, except for the use of brief quotations in a book review.

ISBN: 978-1-988821-33-7

Vellum flower icon Created with Vellum

I would like to thank you for buying one of my books!

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I tend to focus on the technical tasks that authors and bloggers need to learn. As of this publishing I have 27 books in print and several more in various stages of completion. I’m always looking to be helpful - often creating books around subjects that I get a lot of questions on from authors and bloggers just like you.

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At the end of this book is the link join my group of readers and get some free help with the technical subjects.

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On to the book - I hope you enjoy and learn lots!

CONTENTS

Foreword

Introduction

1. The Science of Reading on Electronic Sources

2. Basic Structure of a Newsletter

3. The Science of Creating Great Subject Lines

4. The Science of Creating Emails that are Eagerly Anticipated

5. Tips and Hints to Make a Great Newsletter

Conclusion

Reader list

Bibliography

Afterword

Glossary

About the Author

Also by Barb Drozdowich

FOREWORD

Welcome to Newsletters That Rock!

This book will cover the subject of creating great newsletters for your readers. When I originally turned my attention to the subject of communicating with readers and started doing research, I realized that I really wanted to take a holistic view of this subject. I wanted to write about all aspects. At the same time, I was persuaded by fellow authors that not everyone wants to know all aspects of a subject. Sometimes one aspect is sufficient - and frankly all that can be handled without overwhelm setting in! Because of this, what is now available as a box set, is also broken out into 3 books - one for each aspect of communicating with reader. You are reading one part of the box set - The Complete Mailing List Toolkit.

More information is available at the end of this book regarding the other parts of the box set.

Onward….

INTRODUCTION

"Recent articles estimate the average consumer sends and receives 88 emails a day. Now that’s a lot of emails to sift through. So how do you make your newsletter stand out from the crowd? What will make your recipients stop in their tracks when they see your latest newsletter sitting in their inbox?" Adestra staff writer

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"Commonly thought of as one of the best solutions to generate more sales leads, nurture relationships with existing customers, cross sell and amplify content, email newsletters can be a great source of joy…or stress. They are a great asset when they generate results and deliver satisfying open and click through rates but they can be a real disappointment when they go unopened, or even worse - when the receiver unsubscribes altogether." In Touch CRM

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Welcome to the last book of this box set. In this book we’re going to talk about what makes a good newsletter. Many people like to say that the creation of a great email is a science not an art. I disagree with that statement. Every audience is different in terms of geographical makeup, composition of ages and genders, genre of books read and that barely touches the surface of potential differences. For an expert to say that there is a one-size-fits-all for newsletters I feel is disingenuous.

Do I feel that there are some commonalities - some best practices? Yes. There is also some science that we can fall back on that will help you understand some of the best practices.

First of all in this book, we’re going to talk about the science of reading electronic sources. We’re going to follow that with some basic understanding of newsletter layout. We’re going to follow this with a chapter on creating the optimal subject