Sell Like a Super Hero

By Ira Levofsky

You, my friend, do not need someone teaching you how to woosaaaa or kumbaya. That's for all of those with the “I tried my best” signs on their desk.
What you hold in your hand right now is exactly what you need to help you succeed. These are active discussions with someone who is just like you. We can communicate the same issues, successes and future planning that you experience every day, right now!
Then, all you need to do is get home with sore knuckles and tired feet the rest comes natural to you. Now keep reading and let’s figure out where the next commission dollar is coming from.

• Language: English
• Publisher: Ira Levofsky
• Release date: Oct 16, 2017
• ISBN: 9781370231942

Ira Levofsky

Who is Ira D. Levofsky? He is one that believes that even though his message often third person, delivered with a heavy measure of whit, often politically incorrect and occasionally carrying a sense of artistic vulgarity carries an important message. The message that there are leaders in all walks of life who are not out enduring the heat of day, dodging the torrents of rain nor shivering from the cold while the sun sets on their assigned task. They cannot and often have never had the experience, the adrenaline driven thirst for success with each and every labor that envelopes your being, yet they lead. Though the modern day term may be Arm Chair Quarterback, the definition holds true throughout time and testament. By right of birth, serendipitous luck or earning the grade then forgetting the roots of the journey which brought them there, many sit upon their high perch directing those who will toil in their names. Their purpose, stature and often their very existence is based on your effort, your courage and your individual success at everything you do. This, my new friend, is a fact of life. The formidable challenge which I put before you in my written works as I have placed before myself daily in life is to succeed and lead in life itself, by example, deed and word. Sleep well in the fact that you have done the right thing, set the right example and completed the task at hand to the best of your ability satisfying your own expectations every day. If others shine due to your success or avoid one of life’s many pitfalls due to the lessons learned from your experience, then you are truly blessed. This is how I live and the true description of one Ira D. Levofsky which I put in place as my profile for purposes of this quick introduction. “It is easier to whisper advice from behind cover than to test its merit at the point of attack” (Unknown)

Book preview

Sell Like a Superhero

by

Ira Levofsky

Copyright © 2017 by Ira Levofsky

This is a work of fiction. Names, characters, businesses, places, events and incidents are either the products of the author’s imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.

All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the Author, addressed Attention: Permissions Coordinator, at [e-mail]

Ordering Information: Quantity sales. Special discounts are available on quantity purchases by corporations, associations, and others. For details, contact the publisher at the address above.

Orders by U.S. trade bookstores and wholesalers. Please contact Ira Levofsky: [e-mail] or visit www.roksci.com

Really?

I just read an advertisement directed at salesmen to get them to buy a book on the 7 steps to a sale.

It’s like don’t think for yourself, just do these things everyone else does.

Unlike the book you are holding, containing advice from thought provoking discussions with professional salespeople and aspiring salespeople, like you, who have the drive and intelligence to be a winning pro, the other books are appealing to the losers that you are up against every day. 

Here’s another example of a book out there covering: Proven strategies that help salespeople develop winning attitudes. 

Really? Aren't you already a winner? Do you need some self-proclaimed Brainiac to motivate you to have a winning attitude?

Don't you already leave the house every day with a kick ass, money making attitude? 

Absolutely you do, or you wouldn't be a part of my sales team holding this book. 

Now your wife may think you need a shrink because you leave the house every dam day without the guarantee of any income.

Without someone telling you what you can do, where you can go how much you will earn and when you can have lunch. 

To most, the balls you display every day just hitting the street would put them into a panic attack. 

You, my friend, do not need someone teaching you how to woosaaaa or kumbaya. That's for all of those with the I tried my best signs on their desk. 

What you hold in your hand right now is exactly what you need to help you succeed. These are active discussions with someone who is just like you. We can communicate the same issues, successes and future planning that you experience every day, right now! 

Then, all you need to do is get home with sore knuckles and tired feet the rest comes natural to you. Now keep reading and let’s figure out where the next commission dollar is coming from. 

Good Selling

Printed in the United States of America

Cover Photography: Elliott Paul

Table of Contents

And the Walls of Jericho Tumbled Down

Me, My, Mo, Money

$

Put Your Best Foot Forward

They Did What?

A Penny for Your Thoughts

Poker Face

Pay Attention

Huh, What Did You Say?

Have I Got a Deal for You!

Either - Or

Making Little Ones Out of Big Ones

Run for Your Life!

Lie on the Couch and Let’s Talk About It!

Communication Issues

Assume the Risk

Wham Bam Thank-you Mam

Sucks to Be You

Are Mattresses Ever Not on Sale?

The One Who Smelled It Usually Dealt It

My Sweet Tooth

Why Me?

Hello, Are You in There?

I Went to a Hillary Clinton Look Alike Contest

Did I Feed the Dog?

But You Owe Me!

Snowflakes

Something for Everyone

/It Seems We Don’t See Eye to Eye?

Found Money

But It Said Onions on the Menu

Blood is thicker than Money

If Only I Could Keep My Big Mouth Shut

Truth Be Told

The Perfection of Imperfection

Do Me Right

And the Walls of Jericho Tumbled Down

No, I'm not getting all bible salesmen on you here, I'm talking about Jericho's Big and Tall store on 5th and Main.

After three generations, they have succumbed to the world of websites. Where fat guys don’t need to get up and move their cars to go shopping.

Customers can browse the world of oversize fashion from the comfort of their reclining chair while eating a bag of Big Scoop Fritos and that amazing new double onion dip they ordered on Amazon just yesterday. And it already arrived.

I can assure you that once they finish the family size bag and bucket o dip, they won’t need the fits or free return policy on that 3XXL sport jacket arriving tomorrow. Tomorrow delivery that is, only if they order in the next eleven minutes.

Yes, the world is moving so fast that now already happened and later is here, now.

For the past thirty plus years, the Jericho family simply sat on chairs in front of their store and watched the McDonalds, Dunkin Donut and Baskin Robbins stores opening all around them in anticipation of growth. Growth of both their customers weight and need for jumbo size clothing.

The Jericho's found themselves watching from their chairs, big people walking in and out of their breeding grounds with bags of burgers and donuts wearing beautiful, brand new big and tall clothes. But wait a minute, those beautiful brand new big and tall clothes were not purchased from their store, so where in the hell did they come from?

Now the Jericho boys recognized many of these would-be customers by name because they had come in and tried several things on, but they just never put two and two together. (Or in the case of the big man store, three and three together) Caught in an unknown computer run internet, smart phone world, the old time Jericho merchants were simply not realizing that people were coming into their store only to find out their size and then leaving without a purchase.

Once they looked in the mirror and messed up the neatly stacked merchandise, they simply walked out, bought the two for a dollar Kit- Kat bars at the newspaper store next to the bus stop and then ordered big man-sized clothes online once they got home. Why some even ordered them on the bus with their phone apps.

I’m reminded of a story my dad used to tell me when I was a young boy. Fat and skinny were lying in bed. Fat rolled over and skinny was dead.

I think it was his sex education talk. Anyway, back to the discussion. Even some of the oldest iconic retail stores are feeling the internet pinch.

The latest, Sears, Macys, JC Penny to name a few of the 600-pound gorillas who combined are closing hundreds of physical locations nationwide. Many of the iconic shopping malls are now like ghost towns all due to internet sales and they never saw it coming.

Of course, there are tremendous advantages which the online stores enjoy. As a rule, they save money because they do not have the brick and mortar expense of a retail store like heat, rent, employees all over the place stocking shelves and hanging tried on clothing back up. Plus the cashiers and all of the other expenses that go with having three floors of stuff.

The savings which as a rule are mostly due to the huge social media audience, is passed along to the customer to keep them shopping on the couch.

In fact, all of my books are available for purchase on the internet at Amazon, Barnes and Noble and alike. Simply type in Ira Levofsky in the books tab and load up your bathroom for the upcoming post chili cook-off reading sessions. OK back to your business.

The internet sales business model is often preferable to operating out of a real building. Like when there is a snowstorm and the business is paying people to stare out the window wondering if they are getting home. While all the customers stay at home shopping on the internet, warm and safe, wondering how their kids who work at the mall are going to get home in this terrible storm.

Even Walmart who passes off billions of dollars of third world shit on Americans every day has gone to web sales and reaches out to those who want to decide on their needs from the comfort of their sofa. And Amazon bought Whole Foods so now a seven-dollar strawberry will arrive at your door without the shopping hassle. But will it be the bright red color you usually look for? Just what does this all online convenience mean to you, the professional salesman?

Basically, it means that even though sales channels are narrowing and virtually everything can be purchased with your cell phone while sitting on the shitter, human nature dictates that people still feel the need to touch many of the goods they want to buy. They fear the fact that when it arrives things just won’t be what they like, won’t fit because they didn’t try them on or be the same description as they read about on the screen.

The key to not only surviving but growing your sales in an ever-increasing virtual sales market is to amplify that fear and put yourself in the position that you are the one they need to touch to get what they really want and have service after the sale.

No, seriously, there are many undeniable roadblocks to internet shopping. First and foremost is that you don’t know what you are really getting.

I recently ordered six new briefcases for my sales team expansion and when they came in they were not as described. Someone in Huyuu China miscalculated when they changed their millimeters to our inches and the bag was smaller than described on the Amazon site.

Amazon was very professional refunding me however I lost my shipping money and then there was the pain in the ass of repackaging everything and having UPS come pick it up.

Then there’s the secure shipping location. Do you really want your brand-new shoes sitting in a box in front of your house all day, in the rain? I don’t.

Plus, there’s the big question. Will they fit? Shoes are tough to buy even when you are at the store trying them on right? Some too small, some too wide and