Online Ratings Are Broken
Companies aren’t asking for your feedback. They’re begging you for data.
Not to boast, but my feedback is important. So important that, in the past couple of weeks alone, I’ve received a mountain of desperate requests for it.
Amazon, for example, wanted to know if I’d recommend its company based on my Amazon Returns experience. (When the pillow insert I was returning first arrived, the company also asked me to rate my delivery experience.) EGO Power+, the makers of my broken string trimmer, wanted to know if the callback I requested from them yesterday, and missed at 7 a.m. today, had solved my problem—would I complete a survey? When I opened DoorDash to order an acai bowl, the app prodded me to rate Carlos, the dasher who had, days earlier, delivered my
