A Concise Guide to Business Plans
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About this ebook
A Concise Guide to Business Plans provides advice and guidance on writing Business Plans. The book covers all the necessary elements of writing a Business Plan and also provides a complete template for what to include and how to present it in a logical and structured format.
It is written by an experienced business professional who has substantial experience of writing Business Plans ranging from small business start-ups to management buyouts and raising venture capital.
Alan Le Marinel
Alan worked for a major financial institution for more than twenty years and during the latter stages was a Lending Manager with responsibility for a large portfolio of medium and small businesses. During this time he was also seconded to a Local Enterprise Agency to work with small and medium size businesses on developing Business Plans and Funding Proposals for a wide range of clients. Following this experience he started his own successful consultancy business specialising in strategic planning and marketing. He is also a successful author having written a number of business management books which have been published in various languages throughout the world. He holds a number of professional and academic qualifications including: •Master of Business Administration (MBA) specialising in Corporate Strategy and Change Management •Diploma in Financial Studies – Chartered Institute of Bankers •Diploma in Marketing – Chartered Institute of Marketing
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A Concise Guide to Business Plans - Alan Le Marinel
A Concise Guide to
Business Plans
By
Alan Le Marinel
Copyright Information
Published by:
Alan Le Marinel
Le Marinel Consulting
29 Athelhampton
Washington
Tyne and Wear
NE38 8TA
Text copyright © Alan Le Marinel 2017
The right of Alan Le Marinel to be identified as the Author of this work has been asserted by him in accordance with the Copyrights, Designs and Patents Rights Act of 1988
All rights reserved. No part of this book may be reproduced in any form by print, photography, microfilm, or any other means without written permission from the publisher.
This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to your favorite ebook retailer and purchase your own copy. Thank you for respecting the hard work of this author.
ISBN 9781370355754
Table of Contents
Copyright Information
About the Author
Chapter One – Before You Start
Five Things That Really Matter
1 – Understanding The Business Plan Concept
2 – Understanding Why You Need A Business Plan
3 – Establishing The Purpose
4 – Knowing Who To Involve
5 – Consider Confidentiality
Making What Matters Work For You
Chapter Two – Doing Your Research
Five Things That Really Matter
1 – Use A SWOT Analysis
2 – Use a PESTE Analysis to Understand Your Environment
3 – Find Out About Your Competitors
4 – Considering Existing Resources
5 – Use Analysis Of Past Performance
Making What Matters Work For You
Chapter Three – Evaluating All The Options
Four Things That Really Matter
1 – Assess Your Options
2 – Decide Whether They Are Suitable For Your Business
3 – Assess Their Feasibility
4 – Establish Whether They Are Acceptable To All Parties
Making What Matters Work For You
Chapter Four – Formulating The Strategy
Four Things That Really Matter
1 – Clearly Define Your Business Goals – Be Smart
2 – Consider The Marketing Strategy
3 – Identify Any Additional Resources
4 – Construct The Financial Forecasts
Making What Matters Work For You
Chapter Five – Constructing The Business Plan
Six Things That Really Matter
1 – The All Important Synopsis
2 – Keep It Simple
3 – Use Fact Not Fiction
4 – The Importance Of Telling The Truth
5 – What To Include
6 – What Not To Include
Making What Matters Work For You
Chapter Six – Review And Start The Process Again
Four Things That Really Matter
1 – Reviewing Actual Performance Against Budgets
2 – Successfully Managing Risk
3 – Implementing A Management Information System
4 – Making Sure You Stay Ahead Of The Competition
Making What Matters Work For You
Appendix One – Sample Business Plan Template
Table Of Contents
Section One – Contact Details
Section Two – Synopsis
Section Three – Business Background And History
Section Four – The Product
Section Five – Operational Process
Section Six – Market Analysis
Section Seven – Marketing Strategy
Section Eight – The Project
Section Nine – Management Structure
Section Ten – Human Resources
Section Eleven – Premises And Equipment
Section Twelve – Financial Information
Section Thirteen – Funding Requirement
Section Fourteen – Risk Evaluation
About the Author
Alan Le Marinel
Alan worked for a major financial institution for more than twenty years and during the latter stages was a Lending Manager with responsibility for a large portfolio of medium and small businesses.
During this time he was also seconded to a Local Enterprise Agency to work with small and medium size businesses