Business Plan Simplified : A Strategic Planning Approach (With Outline)

By Christopher Kern

The purpose of this book is to offer a strategic formula to follow in the creation of a business plan for your new or existing business. Writing a Business Plan is not everyone’s idea of a good time, however, it is a necessary tool for business owners. We begin this book by providing a solid explanation for the importance of crafting a plan. We then will walk through an outline, from beginning to end, which will provide you a frame of reference in order to complete each section successfully. Though templates and sample business plans are great tools to help you in the planning process, most do not offer the guidance and information that entrepreneurs need. This book was designed to bridge that gap.

• Language: English
• Publisher: Christopher Kern
• Release date: Dec 31, 2013
• ISBN: 9781310495755

Christopher Kern

I have 12 years of successful experience in multiple industries that provide me with a depth of understanding about real business challenges. I offer solutions to complex issues and improve effectiveness and efficiency on a daily basis. I can't think of a better way to spend my time.It all started very early for me, analyzing processes, products, and efficiency in a way that led me to where I am today. I've never subscribed to the idea that "good is good enough". I am constantly thinking of ways to improve everything around me, especially myself.This unique mindset led me to seek out a higher education. I felt that I would benefit from a formal education to accompany my natural intuition. This resulted in obtaining a Masters Degree in Business Management at Indiana Wesleyan University with a specialization in Strategic Management. This Strategic Management discipline taught me how to direct my thinking in a business sense and to be able to apply it in actionable scenarios. My undergraduate education from Indiana University studying Organizational Communication and Applied Ethics added to my understanding of how companies communicate internally and externally and how ethics play a role in each decision we make.After focusing my time in the telecommunications and automotive industries I am now operating my own company, CK Sales Group LLC. This has given me the opportunity to work on projects I never would have dreamed possible. Some highlights include working with one of the leading US companies in security services and working with an international group travel company that serves clients like IBM and American Express. I am also writing business plans, conducting research, and developing training programs for new and existing businesses.I know that my business goals and interests may change over time. I have, however, committed myself to using my expertise, education, and experience to continue to improve everything around me.

Book preview

Business Plan Simplified: A Strategic Planning Approach

Christopher D Kern, MSM

Smashwords Edition

Copyright 2014 Christopher D Kern, MSM

License Notes: This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this ebook with another person, please purchase an additional copy for each person you share it with. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then you should return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

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Table of Contents

Introduction

Chapter 1- The Importance of a Well Thought-out Business Plan

Chapter 2- Setting Up and Creating an Outline

Chapter 3- The Outline

Chapter 4- Executive Summary

Chapter 5- Company Overview

Chapter 6- Management Team

Chapter 7- Products and Services

Chapter 8- Competitors

Chapter 9- Target Market Overview

Chapter 10- Target Market Needs

Chapter 11- Marketing & Sales Plan

Chapter 12- Milestones

Chapter 13- Revenue Forecast

Chapter 14- Personnel Plan

Chapter 15- Budget

Chapter 16- Profit/Loss

Introduction

I first would like to thank you, the entrepreneur, for purchasing this book. It was written with the simple, yet distinct goal of providing you with the tools to successfully formulate your business plan.

But before we proceed, let me tell you a bit about me. My company, CK Sales Group LLC, is a Strategic Management Consulting firm. Essentially, that's a fancy way of saying that I work with clients to help them properly plan and improve their new and existing businesses. Though this is not an advertisement for me or my company, I would like you to know that I am more than happy to assist should you have any questions throughout the planning process. Please consider me a resource and feel free to contact me with questions at [e-mail].

So how exactly will this book help you?