Breeder Reaction

By Winston Marks

The remarkable thing about Atummyc Afterbath Dusting Powder was that it gave you that lovely, radiant, atomic look—just the way the advertisements said it would. In fact, it also gave you a little something more!

• Language: English
• Publisher: Wilder Publications, Inc.
• Release date: Oct 7, 2016
• ISBN: 9781515411512

Book preview

Breeder Reaction

by Winston Marks

© 2016 Positronic Publishing

Cover Image © Can Stock Photo Inc. / corepics

Positronic Publishing

PO Box 632

Floyd VA 24091

ISBN 13: 978-1-5154-1151-2

First Positronic Publishing Edition

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Breeder Reaction

by Winston Marks

The remarkable thing about Atummyc Afterbath Dusting Powder was that it gave you that lovely, radiant, atomic look—just the way the advertisements said it would. In fact, it also gave you a little something more!

The advertising game is not as cut and dried as many people think. Sometimes you spend a million dollars and get no results, and then some little low-budget campaign will catch the public’s fancy and walk away with merchandising honors of the year.

Let me sound a warning, however. When this happens, watch out! There’s always a reason for it, and it isn’t always just a matter of bright slogans and semantic genius. Sometimes the product itself does the trick. And when this happens people in the industry lose their heads trying to capitalize on the freak good fortune.

This can lead to disaster. May I cite one example?

I was on loan