Like the Sirens in the Odyssey, the cosmetics counters lure us in.
Their products – it is convincingly explained – have the power magically to transform us. So convincingly, in fact, that I’ve always assumed the reason they haven’t worked on me must be my own failure to apply them properly.
I bought a transformative foundation from high-end Clarins and yes, my cheeks went from blotchy to flawless.
But it backfired when