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    Breeder Reaction
    Breeder Reaction
    Breeder Reaction
    Ebook42 pages26 minutes

    Breeder Reaction

    By Winston K. Marks and Kelly Freas

    ()

    Read preview
    LanguageEnglish
    PublisherArchive Classics
    Release dateJun 1, 2011
    Breeder Reaction

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      Book preview

      Breeder Reaction - Winston K. Marks

      The Project Gutenberg EBook of Breeder Reaction, by Winston Marks

      This eBook is for the use of anyone anywhere at no cost and with

      almost no restrictions whatsoever. You may copy it, give it away or

      re-use it under the terms of the Project Gutenberg License included

      with this eBook or online at www.gutenberg.org

      Title: Breeder Reaction

      Author: Winston Marks

      Illustrator: Kelly Freas

      Release Date: April 21, 2010 [EBook #32077]

      Language: English

      *** START OF THIS PROJECT GUTENBERG EBOOK BREEDER REACTION ***

      Produced by Sankar Viswanathan, Greg Weeks, and the Online

      Distributed Proofreading Team at http://www.pgdp.net

      Transcriber's Note:

      This etext was produced from If Worlds of Science Fiction April 1954. Extensive research did not uncover any evidence that the U.S. copyright on this publication was renewed.

      Breeder Reaction

      By Winston Marks

      Illustrated by Kelly Freas

      The remarkable thing about Atummyc Afterbath Dusting Powder was that it gave you that lovely, radiant, atomic look—just the way the advertisements said it would. In fact, it also gave you a little something more!

      he advertising game is not as cut and dried as many people think. Sometimes you spend a million dollars and get no results, and then some little low-budget campaign will catch the public's fancy and walk away with merchandising honors of the year.

      Let me sound a warning, however. When this happens, watch out! There's always a reason for it, and it isn't always just a matter of bright slogans and semantic genius. Sometimes the product itself does the trick. And when this happens people in the industry lose their heads trying to capitalize on the freak good fortune.

      This can lead to disaster. May I cite one example?

      I was on loan to Elaine Templeton, Inc., the big cosmetics firm, when one of these prairie fires took off and, as product engineer from the firm of Bailey Hazlitt & Persons, Advertising Agency, I figured I had struck pure gold. My assay was wrong. It was fool's gold on a pool of quicksand.

      Madame Elaine, herself, had called me in for consultation on a huge lipstick campaign she

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