WHEN Fashion GETS TO lashin’
Jul 24, 2020
3 minutes
HAL SULLIVAN
I spent almost 30 years in the business of advertising in the trapping community. Since I could speak both Trapper and English, I made a pretty good go-between. The very worst thing about that task was impressing upon people that it took quite a bit of time to put a magazine into print and into circulation. A 30-day lag time, which is just about minimum, doesn’t register with a lot of folks.
I once sold a multiple-month ad for a product, that I was sure
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