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    Small Message Big Impact (Review and Analysis of Sjodin's Book)
    Small Message Big Impact (Review and Analysis of Sjodin's Book)
    Small Message Big Impact (Review and Analysis of Sjodin's Book)
    Ebook40 pages21 minutes

    Small Message Big Impact (Review and Analysis of Sjodin's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Terri Sjodin's book: "Small Message Big Impact: How to Put the Power of the Elevator Speech Effect to Work for You".

    This complete summary of the ideas from Terri Sjodin's book "Small Message Big Impact" explains that an elevator speech is a brief speech that introduces your product in less than three minutes. This summary explains how to maximise the impact of that small message and benefit from the “elevator effect”.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your knowledge

    To learn more, read "Small Message Big Impact" and discover how the key to selling more is saying less.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateNov 12, 2014
    ISBN9782511022368
    Small Message Big Impact (Review and Analysis of Sjodin's Book)

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      Book preview

      Small Message Big Impact (Review and Analysis of Sjodin's Book) - BusinessNews Publishing

      Book Presentation Small Message Big Impact by Terri Sjodin

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of Small Message Big Impact (Terri Sjodin)

      Book Abstract

      MAIN IDEA

      An elevator speech is a brief presentation that introduces your product, service, philosophy or idea in figuratively the time span of an elevator ride – three minutes or less. Its purpose is to pique the listener’s interest and motivate them to want to hear your more detailed presentation in the near future.

      An elevator speech can literally deliver a small message which has a big impact. When you’re forced to deliver a brief presentation this way, you can set off a ripple effect. Sometimes delivering an elevator speech can lead to a huge opening you can fill later on – the Elevator Speech Effect. You still have to follow up and make the right things happen but a great elevator speech can open doors and make great things happen.

      The elevator ride is a metaphor for unexpected access to someone you want to sell on some idea, project, or initiative. It is not the actual length of time it takes to ride in an elevator, but rather the spirit of the clear, brief, and persuasive messaging delivered in a short period of time that I’m talking about.

      – Terri Sjodin

      "For more than two decades, I have watched the evolution of presentations. Clearly, competition for a listener’s time and attention span is fierce, and the need to craft engaging

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