Creating Speeches That Work: How To Create A Speech That Will Make Your Message Be Remembered Forever!
By Jim Anderson
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About this ebook
Let's face it, creating a speech is hard work. However, as long as we are going to go to the effort of creating a speech, it sure seems like we should do a good job of it. Now the difficult part comes: just exactly how does one go about creating a speech that works?
What You'll Find Inside:
* SIZE MATTERS – SHAPING YOUR SPEECH TO MATCH YOUR AUDIENCE
* THE SECRET TO BECOMING AN EXPERT IN ANYTHING
* GET IT DONE: THINKING ON YOUR FEET AND BUILDING A SPEECH REAL QUICK
* 4 THINGS THAT YOU SHOULD NEVER TALK ABOUT
We need to keep in mind the fact that we are never creating a generic speech. Instead, we're creating a specific speech for a specific audience. What this means is that we need to customize our speech to our audience. Our ultimate goal is to be able to create a speech that is so good that we are able to cast a spell over our audience.
We want our audience to listen to what we have to say. This means that we need to find ways to get them to view us as being the experts on what we are talking about. If we want them to remember what we've told them, then we need to find ways to make them laugh during our speech. This is no easy thing to accomplish.
In our hopes of getting our audience to listen to us, we all struggle with the same sets of questions. Will they believe us? This comes down to the age old question of if an audience will believe what you are telling them because of who you are or because of how you tell them. If you have not had time to prepare a formal speech, then you had better be good at thinking on your feet!
The only tool that we have to work with when we are giving a speech is words. What words we use and how we put them together can allow us to create powerful speeches that can change how people think. When we are creating these speeches we need to keep in mind the fact that the best speeches often have a great deal of us in them.
Jim Anderson
J Jim Anderson is Visiting Research Fellow in the Department of Educational Studies at Goldsmiths, University of London. His work focuses on: theories and methods of second language learning and bilingualism, including Content and Language Integrated Learning (CLIL); multilingualism and new literacies; and language policy. Underlying this is a commitment to an integrated and inclusive approach to language and literacy education incorporating the areas of foreign and community/heritage language learning as well as English as an Additional Language and English mother tongue. Jim is co-director with Dr Vicky Macleroy of the Critical Connections: Multilingual Digital Storytelling Project launched in 2012.
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Book preview
Creating Speeches That Work - Jim Anderson
Let's face it, creating a speech is hard work. However, as long as we are going to go to the effort of creating a speech, it sure seems like we should do a good job of it. Now the difficult part comes: just exactly how does one go about creating a speech that works?
We need to keep in mind the fact that we are never creating a generic speech. Instead, we're creating a specific speech for a specific audience. What this means is that we need to customize our speech to our audience. Our ultimate goal is to be able to create a speech that is so good that we are able to cast a spell over our audience.
We want our audience to listen to what we have to say. This means that we need to find ways to get them to view us as being the experts on what we are talking about. If we want them to remember what we've told them, then we need to find ways to make them laugh during our speech. This is no easy thing to accomplish.
In our hopes of getting our audience to listen to us, we all struggle with the same sets of questions. Will they believe us? This comes down to the age old question of if an audience will believe what you are telling them because of who you are or because of how you tell them. If you have not had time to prepare a formal speech, then you had better be good at thinking on your feet!
The only tool that we have to work with when we are giving a speech is words. What words we use and how we put them together can allow us to create powerful speeches that can change how people think. When we are creating these speeches we need to keep in mind the fact that the best speeches often have a great deal of us in them.
For more information on what it takes to be a great public speaker, check out my blog, The Accidental Communicator, at:
www.TheAccidentalCommunicator.com
Good luck!
Dr. Jim Anderson
About The Author
I must confess that I never set out to be a public speaker. When I went to school, I studied Computer Science and thought that I'd get a nice job programming and that would be that. Well, at least part of that plan worked out!
My first job was working for Boeing on their F/A-18 fighter jet program. I spent my days programming fighter jet software in assembly language and I loved it. The U.S. government decided to save some money and went looking for other countries to sell this plane to. This put me into an unfamiliar role: I started to meet with foreign military officials and I ended up having to give speeches in order to explain what my product did.
Time moved on and so did I. I found myself working for Siemens, the big German telecommunications company. They were making phone switches and selling them to the seven U.S. phone companies. The problem was that the switches were too complicated. Customers couldn't tell the difference between one complicated phone switch from another complicated phone switch. Once again I found myself standing in front of the room giving speeches in order to explain what these complicated machines did and why ours were better than anyone