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    Selling the Dream (Review and Analysis of Kawasaki's Book)
    Selling the Dream (Review and Analysis of Kawasaki's Book)
    Selling the Dream (Review and Analysis of Kawasaki's Book)
    Ebook34 pages26 minutes

    Selling the Dream (Review and Analysis of Kawasaki's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Guy Kawasaki's book: "Selling the Dream: How to Promote Your Product, Company or Ideas Using Everyday Evangelism".

    This complete summary of the ideas from Guy Kawasaki's book "Selling the Dream" shows how evangelism combines passion and an almost religious strength zeal into the overall process of convincing other people to believe in a product or service as much as you do. In fact, evangelism is the ultimate sales technique, as you convert your offering from a consumer product to a community cause. In his book, the author explains how you can use this strategy to convince consumers to share your views and buy your products, making your sales process more of a conversion than a demonstration. This summary demonstrates how some of the most successful products have been sold this way and reveals a new approach to selling that promises great results.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your knowledge

    To learn more, read "Selling the Dream" and find out how you can evangelize your products and achieve great sales figures.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateOct 14, 2014
    ISBN9782511018231
    Selling the Dream (Review and Analysis of Kawasaki's Book)

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      Book preview

      Selling the Dream (Review and Analysis of Kawasaki's Book) - BusinessNews Publishing

      Book Presentation

      Selling The Dream by Guy Kawasaki

      Book Abstract

      Important Note About This Ebook

      Summary of Selling The Dream (Guy Kawasaki)

      1. AN INTRODUCTION TO EVANGELISM

      2. BECOMING AN EVANGELIST

      3. THE STAGES OF EVANGELISM

      4. ADVANCED TECHNIQUES OF EVANGELISM

      Book Abstract

      MAIN IDEA

      Evangelism combines passion and an almost religous strength zeal into the overall process of convincing other people to believe in a product or service as much as you do. In effect, evangelism is the ultimate sales technique, as you convert your offering from a consumer product to a community cause.

      Evangelism means to convert other people to share your own passion. The same principles that can be used to establish a viable community pressure group can also be structured around your own product or service. Your sales process then becomes more like a conversion than a demonstration.

      Some of the most successful products in history (like the Apple Macintosh) have been sold this way.

      Important Note About This Ebook

      This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be

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