Customer's New Voice: Extreme Relevancy and Experience through Volunteered Customer Information
()
Currently unavailable
Currently unavailable
About this ebook
The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generation of business innovators are tapping into the fresh opportunities with the customer's new voice, this book describes how businesses are transforming "inference-based" predictions of purchase intent with direct consumer knowledge of their actual intentions and buying context. The result: An untouchable/unprecedented level of offer relevancy, experience, and personalized service levels.
Those offers range from the most basic app model of "Give me your physical location, we'll find the best Thai restaurant near you, and give you an instant coupon" to a more complex model such as an Electric utility value proposition: "We'll give you discounts to charge your Prius during certain times to help us optimize our grid efficiency while allowing Toyota to monitor and optimize your battery to enable Toyota's R&D and customer experience enhancement." Forty case studies detail proven approaches for directly engaging the new consumer, showing companies how to take advantage of rapidly evolving personal technology—smart phones, homes, vehicles, wearable technology, and Internet of Things—and the new sharing culture to collect the higher value "intentionally/ discretionarily" shared information. Readers gain access to a robust tool set including templates, checklists, tables, flow diagrams, process maps, and technical data schematics to streamline these new capabilities and accelerate implementation of these transformational techniques.
Ninety percent of the data that businesses use to determine what they sell or how to personalize a customer experience results from consumers unintentionally volunteering "indirect" data; however, this type of data has less than 10 percent accuracy. This low effectiveness also necessitates up to 70 percent of a business's cost infrastructure. Direct consumer knowledge is now available and boasts up to 20-50 percent accuracy, yet businesses remain anchored in the old "indirect" competencies. This book helps companies integrate compelling sharing motivators and controls for consumers to feel motivated and safe about directly sharing their product and experience desires, providing the ultimate market advantage.
- Learn how to catch up to the new digitalized consumer
- Leverage direct consumer information from current megatrends
- Navigate privacy's current and future metamorphosis
- Unlock the untapped value of Big Data's true enabler—Little Data
Parsing "incidentally" volunteered data has been stagnant for decades due to the capabilities and expectations of a new generation of enabled consumers
The timeless reality is that any level of investment in computing power, data, and analytics will never approach their full ROI potential without interfusing the direct, intentional insights from the consumer. If today's forward-thinking companies want to profitably engage the new consumers, they must learn the secrets of motivating and safeguarding this new potential of customer transparency. The risks of not engaging these new consumer voices? Irrelevancy and Silence. The Customer's New Voice shows businesses how to fulfill the promise and caveat of the new consumer: "If you make my life easier, reward me, and respect my shared information: I will tell you my secrets."
Related to Customer's New Voice
Related ebooks
Customer's New Voice: Extreme Relevancy and Experience through Volunteered Customer Information Rating: 0 out of 5 stars0 ratingsHotel Pricing in a Social World: Driving Value in the Digital Economy Rating: 0 out of 5 stars0 ratingsBig Data, Data Mining, and Machine Learning: Value Creation for Business Leaders and Practitioners Rating: 3 out of 5 stars3/5Quality Experience Telemetry: How to Effectively Use Telemetry for Improved Customer Success Rating: 0 out of 5 stars0 ratingsAnalytics: The Agile Way Rating: 5 out of 5 stars5/5The Analytic Hospitality Executive: Implementing Data Analytics in Hotels and Casinos Rating: 0 out of 5 stars0 ratingsThe Product Mindset: Succeed in the Digital Economy by Changing the Way Your Organization Thinks Rating: 0 out of 5 stars0 ratingsAgility: Competing and Winning in a Tech-Savvy Marketplace Rating: 0 out of 5 stars0 ratingsTop Tasks: A How-to Guide Rating: 4 out of 5 stars4/5Driving Digital: The Leader's Guide to Business Transformation Through Technology Rating: 4 out of 5 stars4/5Markets for Good Selected Readings: Making Sense of Data and Information in the Social Sector Rating: 0 out of 5 stars0 ratingsActionable Intelligence: A Guide to Delivering Business Results with Big Data Fast! Rating: 0 out of 5 stars0 ratingsBehind Every Good Decision: How Anyone Can Use Business Analytics to Turn Data into Profitable Insight Rating: 5 out of 5 stars5/5Intelligent Credit Scoring: Building and Implementing Better Credit Risk Scorecards Rating: 5 out of 5 stars5/5Strategic Project Portfolio Management: Enabling a Productive Organization Rating: 2 out of 5 stars2/5Digital Disruption (Review and Analysis of Mcquivey's Book) Rating: 0 out of 5 stars0 ratingsActionable Web Analytics: Using Data to Make Smart Business Decisions Rating: 3 out of 5 stars3/5Taming The Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics Rating: 4 out of 5 stars4/5Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers Rating: 4 out of 5 stars4/5Social Network Analysis in Telecommunications Rating: 1 out of 5 stars1/5The Visual Organization: Data Visualization, Big Data, and the Quest for Better Decisions Rating: 0 out of 5 stars0 ratingsPeople Analytics in the Era of Big Data: Changing the Way You Attract, Acquire, Develop, and Retain Talent Rating: 0 out of 5 stars0 ratingsDigital Marketing: Global Strategies from the World's Leading Experts Rating: 0 out of 5 stars0 ratingsBricks Matter: The Role of Supply Chains in Building Market-Driven Differentiation Rating: 0 out of 5 stars0 ratingsMessage Me: The Future of Customer Service in the Era of Social Messaging and Artificial Intelligence Rating: 0 out of 5 stars0 ratingsBest Practices In Influencer Marketing: Insights from Digital Marketing Experts Rating: 4 out of 5 stars4/5
Strategic Planning For You
Strategy Skills: Techniques to Sharpen the Mind of the Strategist Rating: 4 out of 5 stars4/5Start Your Own Business: The Only Startup Book You'll Ever Need Rating: 3 out of 5 stars3/57 Powers: The Foundations of Business Strategy Rating: 5 out of 5 stars5/5Summary of The 33 Strategies of War: by Robert Greene - A Comprehensive Summary Rating: 0 out of 5 stars0 ratingsSummary of Blue Ocean Strategy: by W. Chan Kim and Renée A. Mauborgne | Includes Analysis Rating: 4 out of 5 stars4/5The Art of War: A New Translation Rating: 4 out of 5 stars4/5Start with Strategy: Craft Your Personal Real Estate Portfolio for Lasting Financial Freedom Rating: 0 out of 5 stars0 ratingsThe 10X Rule: The Only Difference Between Success and Failure Rating: 5 out of 5 stars5/5New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development Rating: 4 out of 5 stars4/5The CEO’s Secret Weapon: How Great Leaders and Their Assistants Maximize Productivity and Effectiveness Rating: 3 out of 5 stars3/5MONEY Master the Game (Review and Analysis of Robbins' Book) Rating: 5 out of 5 stars5/5Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI Rating: 5 out of 5 stars5/5Creating a Business Plan For Dummies Rating: 3 out of 5 stars3/5Time Management (The Brian Tracy Success Library) Rating: 5 out of 5 stars5/5The Paycheck to Purpose Workbook: Your Guide to Make Money Doing What You Love Rating: 0 out of 5 stars0 ratingsFundamentals of Project Management, Sixth Edition Rating: 0 out of 5 stars0 ratingsHagakure: The Book of the Samurai Rating: 4 out of 5 stars4/5The Ultimate Sales Machine (Review and Analysis of Holmes' Book) Rating: 4 out of 5 stars4/5Summary: The 22 Immutable Laws of Marketing: Review and Analysis of Ries and Trout's Book Rating: 5 out of 5 stars5/5Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0 Revised Edition) Rating: 4 out of 5 stars4/5Summary: Made to Stick: Review and Analysis of the Heath Brothers' Book Rating: 0 out of 5 stars0 ratingsHow to Master the Art of Selling (Review and Analysis of Hopkins' Book) Rating: 0 out of 5 stars0 ratingsBusiness Plan Checklist: Plan your way to business success Rating: 5 out of 5 stars5/5Signing Service Secrets Revealed: A Guide On How To Start Your Own Signing Service Service Company Rating: 0 out of 5 stars0 ratingsReady, Fire, Aim (Review and Analysis of Masterson's Book) Rating: 5 out of 5 stars5/5The One Page Business Plan (Review and Analysis of Horan's Book) Rating: 5 out of 5 stars5/5Primalbranding: Create Belief Systems that Attract Communities Rating: 4 out of 5 stars4/5The Sticking Point Solution (Review and Analysis of Abraham's Book) Rating: 5 out of 5 stars5/5The Nonprofit Strategy Revolution: Real-Time Strategic Planning in a Rapid-Response World Rating: 4 out of 5 stars4/5
Reviews for Customer's New Voice
0 ratings0 reviews