Rotman Management

Leadership Forum: Making Digital Transformation A Reality

Glenda Crisp Senior Vice President and Chief Data Officer, TD Bank Group + Connie Bonello Associate Partner, Financial Services, IBM Canada

IN MOST OF TODAY’S ORGANIZATIONS, data underpins every transaction, operation and interaction. And yet, the ability to extract its value and convert it into actionable business insights remains elusive to many. Based on our experience, the management, care, protection — in short, the governance of data — forms the foundation that enables powerful data-driven insights to emerge.

Data governance addresses some fundamental questions: Where is our information? What data is critical? How can we get at it when we need it, in the form we need it in? Can we trust it? And, How do we manage it?

Four years ago, the emerging consensus within TD Bank Group was that more could be done to meet growing expectations to use data to add value to the customer experience. To gain a deeper understanding of the challenge, TD conducted interviews with over 200 of its senior leaders. Among the themes that emerged: Data was being managed primarily at the business level; from an enterprise perspective, the ability to trace the flow of data and identify data sources could be enhanced; and analytics and reporting were siloed, with capabilities dispersed between several teams and systems, resulting in inefficiencies.

Senior executives agreed that the

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