Rating: 5 out of 5 stars
5/5
Ebook229 pages6 hours
Actionable Web Analytics: Using Data to Make Smart Business Decisions
By Jason Burby, Shane Atchison and Jim Sterne
Rating: 3 out of 5 stars
3/5
()
About this ebook
Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.
Related to Actionable Web Analytics
Related ebooks
Analytics: The Agile Way Behind Every Good Decision: How Anyone Can Use Business Analytics to Turn Data into Profitable Insight Rating: 5 out of 5 stars5/5Actionable Intelligence: A Guide to Delivering Business Results with Big Data Fast! Rating: 0 out of 5 stars0 ratingsWeb Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity Rating: 4 out of 5 stars4/5Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions Rating: 4 out of 5 stars4/5The Analytic Hospitality Executive: Implementing Data Analytics in Hotels and Casinos Rating: 0 out of 5 stars0 ratingsThe Visual Organization: Data Visualization, Big Data, and the Quest for Better Decisions Rating: 0 out of 5 stars0 ratingsBig Data, Data Mining, and Machine Learning: Value Creation for Business Leaders and Practitioners Rating: 3 out of 5 stars3/5Driving Results Through Social Networks: How Top Organizations Leverage Networks for Performance and Growth Rating: 4 out of 5 stars4/5Taming The Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics Rating: 4 out of 5 stars4/5The Intelligent Enterprise in the Era of Big Data Rating: 0 out of 5 stars0 ratingsCustomer's New Voice: Extreme Relevancy and Experience through Volunteered Customer Information Rating: 0 out of 5 stars0 ratingsAnswering the Ultimate Question: How Net Promoter Can Transform Your Business Rating: 5 out of 5 stars5/5Fail Fast, Learn Faster: Lessons in Data-Driven Leadership in an Age of Disruption, Big Data, and AI Rating: 4 out of 5 stars4/5Marketing in the Age of Google, Revised and Updated: Your Online Strategy IS Your Business Strategy Rating: 2 out of 5 stars2/5Intelligent Credit Scoring: Building and Implementing Better Credit Risk Scorecards Rating: 5 out of 5 stars5/5The Art of Alignment: A Data-Driven Approach to Lead Aligned Organizations Rating: 0 out of 5 stars0 ratingsBig Data Analytics: Disruptive Technologies for Changing the Game Rating: 4 out of 5 stars4/5Alignment: Overcoming internal sabotage and digital product failure Rating: 0 out of 5 stars0 ratingsStrategy First: How Businesses Win Big Rating: 0 out of 5 stars0 ratingsAnalytics in a Business Context: Practical guidance on establishing a fact-based culture Rating: 0 out of 5 stars0 ratingsGuaranteed Analytics: A Prescriptive Approach to Monetizing All Your Data Rating: 3 out of 5 stars3/5People Analytics in the Era of Big Data: Changing the Way You Attract, Acquire, Develop, and Retain Talent Rating: 0 out of 5 stars0 ratingsDecisions Over Decimals: Striking the Balance between Intuition and Information Rating: 0 out of 5 stars0 ratingsValue as a Service: Embracing the Coming Disruption Rating: 3 out of 5 stars3/5Search Engine Optimization (SEO): An Hour a Day Rating: 0 out of 5 stars0 ratingsPractical Guide to Salesforce Communities: Building, Enhancing, and Managing an Online Community with Salesforce Community Cloud Rating: 0 out of 5 stars0 ratingsTop Tasks: A How-to Guide Rating: 4 out of 5 stars4/5
Internet & Web For You
Beginner's Guide To Starting An Etsy Print-On-Demand Shop Rating: 0 out of 5 stars0 ratingsThe Mega Box: The Ultimate Guide to the Best Free Resources on the Internet Rating: 4 out of 5 stars4/5Hacking : The Ultimate Comprehensive Step-By-Step Guide to the Basics of Ethical Hacking Rating: 5 out of 5 stars5/5More Porn - Faster!: 50 Tips & Tools for Faster and More Efficient Porn Browsing Rating: 3 out of 5 stars3/5Coding For Dummies Rating: 5 out of 5 stars5/5The $1,000,000 Web Designer Guide: A Practical Guide for Wealth and Freedom as an Online Freelancer Rating: 5 out of 5 stars5/5Wireless Hacking 101 Rating: 4 out of 5 stars4/5The Logo Brainstorm Book: A Comprehensive Guide for Exploring Design Directions Rating: 4 out of 5 stars4/5Cybersecurity For Dummies Rating: 4 out of 5 stars4/5Remote/WebCam Notarization : Basic Understanding Rating: 3 out of 5 stars3/5Coding All-in-One For Dummies Rating: 4 out of 5 stars4/5The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell Rating: 5 out of 5 stars5/5How To Start A Podcast Rating: 4 out of 5 stars4/5How To Make Money Blogging: How I Replaced My Day-Job With My Blog and How You Can Start A Blog Today Rating: 4 out of 5 stars4/5The Designer's Web Handbook: What You Need to Know to Create for the Web Rating: 0 out of 5 stars0 ratingsGrokking Algorithms: An illustrated guide for programmers and other curious people Rating: 4 out of 5 stars4/5The Beginner's Affiliate Marketing Blueprint Rating: 4 out of 5 stars4/5Stop Asking Questions: How to Lead High-Impact Interviews and Learn Anything from Anyone Rating: 5 out of 5 stars5/5Social Engineering: The Science of Human Hacking Rating: 3 out of 5 stars3/5Six Figure Blogging Blueprint Rating: 5 out of 5 stars5/5200+ Ways to Protect Your Privacy: Simple Ways to Prevent Hacks and Protect Your Privacy--On and Offline Rating: 0 out of 5 stars0 ratingsHow to Disappear and Live Off the Grid: A CIA Insider's Guide Rating: 0 out of 5 stars0 ratingsThe Internet Is Not What You Think It Is: A History, a Philosophy, a Warning Rating: 4 out of 5 stars4/5Learn JavaScript in 24 Hours Rating: 3 out of 5 stars3/5
Related podcast episodes
Leveraging Data to Hack the Modern Marketing Paradigm: with Chris Marentis of Surefire Local 0% found this document usefulHow to use business intelligence to remove data complexity and drive growth 0% found this document usefulHarnessing AI to Drive ROI in Go-to-Market with Andy Jolls Principal at Roxology LLC 0% found this document usefulWorking in Pods, Nurturing Talent, and Scaling a Full-Service Agency with Jesse Resnick 0% found this document usefulEp 89: Own Your Marketing With David Pisarek of Wow Digital 0% found this document usefulFrom Intern to 25k Users with $0 Marketing Budget with Eric Xiao Founder of Laxis 0% found this document usefulBuilding an Effective AI Mode with 4x Founder Gaurav Oberoi CEO of Lexion.ai 0% found this document usefulHow to 10X Your Startup's Growth | RevOps Explained with Cliff Simon CRO of Carabiner Group 0% found this document usefulGMT030: Jaxson Khan – Director of Marketing at Nudge.ai 0% found this document useful#113 Successful Frameworks for Scaling Data Maturity 0% found this document usefulOptimizing Hybrid Work Using AI with Alfredo Ramirez CEO at Vyopta 0% found this document usefulHow to Increase Revenue Through Presentation Intelligence | James Ontra 0% found this document usefulWhat’s Wrong With Nonprofit Data with Meena Das 0% found this document usefulEp 43 | The Story Behind TrustRadius: In Conversation with Vinay Bhagat 0% found this document usefulEverybody Wants to Rule the World Featuring Ray Wang 0% found this document usefulMatt Young, CEO of UserVoice -How To Find Your Voice (SAAS, Content Marketing, B2B) 0% found this document useful
Related articles
Data In A Digital World NZ MarketingArticle
Data In A Digital World
Sep 23, 2019
3 min readDelivering Expertise Online And Off NZ MarketingArticle
Delivering Expertise Online And Off
Sep 23, 2019
2 min readRaising The 'Data Bar' In New Zealand NZ MarketingArticle
Raising The 'Data Bar' In New Zealand
Mar 24, 2019
4 min readWhat To Look For In A Marketing Agency EntrepreneurArticle
What To Look For In A Marketing Agency
Dec 1, 2020
2 min readThe Future Of Cannabis Data High TimesArticle
The Future Of Cannabis Data
Jan 10, 2024
3 min readOn Data, Value And Consent MarketingArticle
On Data, Value And Consent
May 15, 2019
5 min readExpansion: You Reap What You Sow Inc.Article
Expansion: You Reap What You Sow
Oct 24, 2023
13 min readSeek And You Shall Find NZ MarketingArticle
Seek And You Shall Find
Mar 20, 2018
Shit in, shit out. It’s a crude phrase that can be applied to a number of business sectors and it’s also true when it comes to marketing. And at a time when data is deemed to be so crucial for business success, the companies that can wrangle it – and
4 min readThe Digital Direction 2020 NZ MarketingArticle
The Digital Direction 2020
Jun 25, 2020
9 min readSlow And Steady? Not In This Game NZ MarketingArticle
Slow And Steady? Not In This Game
Mar 27, 2017
3 min readA New Startup Financing Model and the Passionate Voices Behind It EntrepreneurArticle
A New Startup Financing Model and the Passionate Voices Behind It
Jun 1, 2013
10 min readMaster-built Business Inc.Article
Master-built Business
Feb 28, 2023
5 min readHow One Firm Wants to Disrupt the Traditional Private Equity Model Inc.Article
How One Firm Wants to Disrupt the Traditional Private Equity Model
Oct 24, 2023
3 min readSaxo Bank And Thoughtworks: Enabling Data Democratization At A Global Investment Bank Business TodayArticle
Saxo Bank And Thoughtworks: Enabling Data Democratization At A Global Investment Bank
Jan 20, 2023
2 min readQ&A Rotman ManagementArticle
Q&A
May 1, 2023
Describe the capability that companies like Netflix, UPS, Amazon and Caesars Entertainment have in common. These are all leading firms in their industries with respect to leveraging analytics as a source of competitive advantage. We now have so much
7 min readTracking the Mood of Your Employees Inc.Article
Tracking the Mood of Your Employees
May 25, 2016
2 min readMidwest Inc.Article
Midwest
Feb 27, 2024
3 min readWhat's The Biggest Investment You're Making Over The Next Year? Inc.Article
What's The Biggest Investment You're Making Over The Next Year?
Dec 5, 2023
“We are not investing in people per se. Instead, we are investing in our people. We are providing specialized training to our peak performers, in terms of sciencebased strategies to increase productivity and flow state.” —Steve Weisbrot, president an
1 min readAnalytics Adolescent Or Mature Metrics Master? NZ MarketingArticle
Analytics Adolescent Or Mature Metrics Master?
Jun 25, 2020
An analytics company that specialise in advanced web analytics, Absolute Analytics, operates on the premise that every business has the right to actionable data and measurable results. From audit stage and set-up to training and reporting, these Alph
4 min readBetter Together: The Business Of Working In Partnership NZ MarketingArticle
Better Together: The Business Of Working In Partnership
Mar 24, 2019
4 min read3 Super Simple Ways to Understand What Your Customer Wants EntrepreneurArticle
3 Super Simple Ways to Understand What Your Customer Wants
Sep 1, 2018
2 min readMid-atlantic Inc.Article
Mid-atlantic
Feb 27, 2024
4 min readThe Million Dollar Question The European Business ReviewArticle
The Million Dollar Question
May 22, 2018
More than a decade ago, the metaphor “data is the new oil” shook the world and left organisations scrambling for ways on how they could translate it into tangible value for their business. While others already reaped and are reaping the benefits emer
2 min readEyes on the prize: MOVING TOWARDS THE FUTURE OF MEDIA, TOGETHER NZ MarketingArticle
Eyes on the prize: MOVING TOWARDS THE FUTURE OF MEDIA, TOGETHER
Sep 21, 2022
5 min readPerception Is Reality NZ MarketingArticle
Perception Is Reality
Mar 24, 2019
7 min readA Digital Revolution for Legal Teams Inc.Article
A Digital Revolution for Legal Teams
Nov 1, 2022
2 min readCan the Annual Review Be Replaced By an App? EntrepreneurArticle
Can the Annual Review Be Replaced By an App?
May 1, 2018
4 min readThe Data-Empowered Organization Rotman ManagementArticle
The Data-Empowered Organization
Sep 1, 2022
A FEW YEARS BACK, the media was full of articles about how Big Data would solve a perrennial challenge: gaining valuable customer insights. Today, it is everywhere because of the growth of devices recording data and the connectivity between those dev
6 min readSouthwest Inc.Article
Southwest
Feb 27, 2024
4 min readPerception Reality NZ MarketingArticle
Perception Reality
Mar 27, 2017
13 min read
Reviews for Actionable Web Analytics
Rating: 3 out of 5 stars
3/5
2 ratings0 reviews
Book preview
Actionable Web Analytics - Jason Burby
Enjoying the preview?
Page 1 of 1