BETTER TOGETHER: THE BUSINESS OF WORKING IN PARTNERSHIP

Three years ago, Kraft Heinz communications manager Tina Wong was looking for a new agency and had a clear vision of how she needed the relationship to work.

“We were looking for an agency that could work through the line, as previously we’d been trying to piece together the parts internally and it wasn’t working,” Wong says. “We needed someone who could do the big concept idea and take it right through to all areas including in-store, digital and viral Facebook posts.”

With 37 live brands and running an average of 26 campaigns a year, Kraft Heinz is a demanding, hard-working client that needs their agency to be efficient, innovative and reliable. Trust is also a major