Therapists: How to Promote Your Practice to a Well-Pay, Self-Pay Clientele
By Lyn Kelley
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About this ebook
New, updated edition 2014! Lyn Kelley, Ph.D. is a licensed therapist and certified coach who has been providing seminars, CE courses and consulting for thousands of therapists for over 20 years. She gives you over 40 tried-true-tested, PROVEN, most cost effective methods to get new, well-pay clients and get out of managed care. For all mental health providers. No frill, no fluff, just the facts!
Here’s what you’ll get:
6 Benefits of Private Practice
5 Factors that Lead to Therapist Burnout
Essential Components of a Successful Clinician
The 5 Most Important Decisions
5 Ways to Determine the Value of Your Services
The Value of a Satisfied Client
Ethics of Fee Setting and Informed Consent
Why You Should Raise Your Fees
7 Ways to Get Paid Your Full Fee at the Time of Service
Determining Your Niche or Specialty Areas
Determine Your Ideal Client
Hottest Therapy "Niche's" of the New Millennium
Client Reactivation Letters
Client Satisfaction Surveys
Client Retention and Serving Clients Better
Three Things to Give Clients Before They Leave Your Office
Improve Your Waiting Room
Written Narrative Reports
Management Systems
Offer Telephone Sessions
7 Ways to Double Your Income Immediately Without Doing Any Marketing or Spending Any Money
Effective, Low Key Practice Promotions
Guerrilla Marketing
R.O.I. – Return on Investment
Personal (or face-to-face) Marketing Methods
Non-Face-to-Face Marketing Methods
Defining Your Referral Base
The 5 Worst Referral Sources
The Best Referral Sources
How to Ensure a Referral Source Will Keep Referring to You
Ten Tips to Creating a Compelling Website
Ethics in Advertising
What Professional Associations Say About Marketing
Creating an Action Plan
The Five Biggest Blunders Therapists Make
The Seven Basic Rules for Advertising
Therapists and Money
How Therapists Sabotage their Businesses
Resources for Psychotherapists
Lyn Kelley
As a Motivational Coach and Speaker, my goal is "to empower people move to the next level of success in their lives." Many people have asked for more information about me and why I am qualified to motivate others. So here's a little bit about me and how I got here. It all started back in Fresno, CA where I was born and raised. As a child I knew I had a calling to help people be happier and live better lives. I knew this because I was keenly observant of people. I observed people and how they lived their lives. At age 10 a friend's family invited me to a musical show called "Up With People!" This show had a major impact on me, and brought up my passion to help people be happier. Although my parents didn't care about my grades, I received all A's in school except I always failed Oral English. I couldn't get up in front of the class and speak. What kept me going in school was my desire for a career in the helping/teaching profession, so I could help others become more successful. The females in my family were discouraged from going to college, so higher education became my way of rebelling. I earned my B.A. in Education from CSU Fresno. During college I had some wonderful professors who took me under their wing and encouraged me to speak in class. I learned that I enjoyed teaching and actually had a gift that had previously been repressed. I went on to get my teaching credential and taught Jr. and Sr. High School for 7 years. I went from a shy little girl who couldn't speak in front of the class to a big girl who couldn't STOP speaking in front of the class! Teaching adolescents was an amazing experience! I found that I wanted to work with them more one-on-one, so I went back to college to become a counselor. I received my M.S. in Counseling/Psychology from the University of Miami and became licensed as a Marriage & Family Therapist. Initially I set out to get a wide range of experience. I worked in a children's psych hospital in dual diagnosis, managed a residential treatment program for severely emotionally disturbed teenage girls, conducted biofeedback therapy for a pain management center, and worked in social services in the areas of foster care, child abuse and family reunification. Once I became licensed I worked in a private counseling practice for 7 years. I specialized in relationship counseling. During this time I realized that coaching, writing and teaching were what I really loved to do, s...
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Book preview
Therapists - Lyn Kelley
Thank You for purchasing this E-book!
Welcome to
Dr. Lyn Is In
Author, Lyn Kelley, Ph.D., CPC
Certified Professional Coach
"My mission is to empower people to move to the next level of success in their lives."
What others are saying about this book:
Lyn Kelly is AWESOME. Her e-books are the books. There are so many garbage marketing books at the bookstore, garbage marketing seminars, people trying to take a lot of money from health care practitioners teaching marketing.
Every other book/class is just psycho-babble. Full of stupid tips likes be positive,
attract clients to yourself,
whatever you do, do consistent.
OK, the psych stuff and being in the correct frame of mind of important. It's not worthless, but to be successful you also need an action plan. You need the right mindset, plus a concrete plan to execute.
Lyn Kelley does both! And she has amazing actions plans. The great things is, she has a whole list, full of details on how to execute each one. If one strategy isn't right for you, another one will work. Her e-books are the absolute best!
---Saul Marcus, Pittsburgh, PA
From the first day this arrived I started using the suggestions. I have already increased my practice with at least one to three new clients calling each day, with as many as four to six new clients a week! There’s not enough of me to see them all! I have a waiting list of at least four weeks. Thank you
---Katherine Reader, Ph.D.
Thank you for your wonderful program. Since I began using your ideas my practice has doubled in size within four months. It feels kind of overwhelming, but a blessing to help this many people. The best part of all is that I don’t have to work with any insurance companies.
---Ben Allen, Psy.D., MBA
I have received information from other practice building organizations over the past five years, but I have never read a more practical and concise statement of methods to build a private mental health practice than I found in your book. Out of the 28 methods in Chapter 8 for example, I can see myself using 20 of these within the next six months. That is what I call relevant. Thank you very much for making this book available to private practitioners such as myself.
---James Ramsey, LCPC
Lyn, I completed your book and was thrilled with the practical application. There was no fluff
involved. It was pure, usable information. Your programs are where the rubber meets the road.
---Mark Herbkersman, NCC
Thank you so much for your book. You're right, it does work as soon as you use it. Your workbook exercises were most helpful. I am already getting positive responses.
---Charie Levy, MFT Brooklyn, NY
Dear Lyn, I found your workshop so inspirational! It has taken me to another level in my consciousness about the work we do as therapists and it has further inspired me to continue my pursuits in the realm of Organizational Development and Transformation. Your being is quite a catalyst. I appreciate what you are doing very much and feel honored to have been able to experience your work and its profound effect, first-hand.
---Jeanine Gonzalez, Dallas, TX
By Lyn Kelley
Published by Lyn Kelley and distributed at www.Smashwords.com
Copyright 2014 Lyn Kelley
Smashwords Edition, License Notes
This e-book is licensed for your personal enjoyment only. This e-book may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each person. Thank you for respecting the hard work of this author.
See Dr. Lyn’s Author Page:
http://www.smashwords.com/profile/view/growpu
More e-Books by Dr. Lyn distributed at
http://www.smashwords.com/
Dear Jane Series:
Book 1: The 12 Biggest Mistakes Women Make in Dating & Love Relationships
Book 2: How to Cure a Commitment-Phobic
Book 3: How to Turn a Player into a Stayer
Book 4: Controlling and Manipulative Men: How to Spot Them and Handle Them
Book 5: Self-Centered and Narcissistic Men: How to Spot Them and Handle Them
Book 6: Addicted Men – Drugs, Alcohol, Porn and More: How to Spot Them and Handle Them
Book 7: Low Achieving Men - Passives, Wimps, Dreamers: How to Spot Them and Handle Them
Book 8: Cheap Men: How to Spot Them and Handle Them
Book 9: Men who Lie and Cheat: How to Spot Them and Handle Them
Book 10: Emotionally Unavailable Men: How to Spot Them and Handle Them
Book 11: The Romantic Terrorist: Protect Yourself from Stalking, Harassment, Bullying and Threats
Book 12: How to Get Any Man You Want to Want YOU
Book 13: The 10 Biggest Mistakes Men Make in Dating & Love Relationships
Book 14: How to Break Up, Survive and Thrive
Book 15: Bad Dick, Good Jane: How Good Girls Get Bad Boys to Behave, Fall in Love and Commit
New Release!
Bad Dick, Good Jane:
How Good Girls Get Bad Boys to Behave, Fall in Love, and Commit
Other Self-Help Books by Lyn Kelley:
How to Stick With Your Diet & Exercise Program
How to Motivate People! The 3 Magic Keys to Unlock Anyone’s Hidden Motivation
The 7 Self-Sabotages: Why People Sabotage Themselves and How to Stop It
How to Become Your Own Life Coach in 12 Easy Steps
Stalking 101: Everything You Need to Know to Keep Yourself Safe
How to Motivate Yourself: Secrets of the Motivational Superstars
Online Marketing for Non-Techies: How to Turn Your Website into a Sales Machine
I offer telephone and email coaching.
Contact me to set up an appointment!
858-484-3583
lyn@growpublications.com
Learn more about Dr. Lyn and Relationship Coaching and sign up for her FREE Dear Jane Advice Column at
www.janesgoodadvice.com
Learn more about Dr. Lyn and Personal and/or Career Coaching at
http://www.growtraininginstitute.com/
Follow me!
Face-book: http://face-book.com/ lyn.kelley1
Twitter: http://wefollow.com/JanesGoodAdvice
LinkedIn: http://www.linkedin.com/in/drlynisin
Thank You!
Become a Certified Professional Coach (CPC) through
GROW Training Institute, Inc.
The least expensive, quickest and most comprehensive program available! All can be done through Home Study and Online!
See Application on our website with all the
Most Frequently Asked Questions
www.GrowTrainingInstitute.com
See my YouTube video:
How to Become a Certified Professional Coach:
http://youtu.be/ZBHrDhxodWc
Therapists:
How to Promote Your Practice Exclusively to a
Well-Pay, Self-Pay Clientele
The Tried-True-Tested, Most Cost-Effective Methods
of Promoting the Psychotherapy Practice
10th edition
By Lyn Kelley, Ph.D., LMFT, CPC
Certified Professional Coach
Table of Contents
Introduction
Chapter 1: Characteristics of a Healthy, Effective, Successful Psychotherapist
6 Benefits of Private Practice
5 Factors that Lead to Therapist Burnout
Essential Components of a Successful Clinician
Chapter 2: Developing Practice Goals and Clinical Direction
The 5 Most Important Decisions
Chapter 3: The Value of Your Services and a Satisfied Client
5 Ways to Determine the Value of Your Services
The Value of a Satisfied Client
Chapter 4: Ethics of Fee Setting and Informed Consent
Why You Should Raise Your Fees
7 Ways to Get Paid Your Full Fee at the Time of Service
Chapter 5: Determining Your Niche or Specialty Areas
Determine Your Ideal Client
Hottest Therapy Niche's
of the New Millennium
Chapter 6: Client Reactivation and Outcomes Studies
Client Reactivation Letters
Client Satisfaction Surveys
Birthday/Holiday Cards
Chapter 7: Client Retention and Serving Clients Better
Greet Your Clients
Handle Fees
Prepare for the Next Session
Ending the Session
Three Things to Give Clients Before They Leave Your Office
Improve Your Waiting Room
Written Narrative Reports
Management Systems
Offer Telephone Sessions
7 Ways to Double Your Income Immediately Without Doing Any Marketing or Spending Any Money
Chapter 8: 28 Effective, Low Key Practice Promotions
Guerrilla Marketing
R.O.I. – Return on Investment
Personal (or face-to-face) Marketing Methods
Non-Face-to-Face Marketing Methods
Chapter 9: Defining Your Referral Base
The 5 Worst Referral Sources
The Best Referral Sources
How to Ensure a Referral Source Will Keep Referring to You
Chapter 10: Ten Tips to Creating a Compelling Website
Chapter 11: Ethics in Advertising
What Professional Associations Say About Marketing
Informed Consent
Chapter 12: Creating an Action Plan
The Five Biggest Blunders Therapists Make
The Seven Basic Rules for Advertising
Chapter 13: Therapists and Money
How Therapists Sabotage their Businesses
Fair Exchange
The Guilt Myth
Resources for Psychotherapists
References
Introduction
Practice promotion is mostly what happens when you’re providing excellent services to your clients. In this book you’re going to learn how to do just that, as well as many other promotional ideas, so that you will be able to survive and thrive in this current market.
Mental health therapists are facing a market glutted with qualified professionals -- a problem of oversupply, and to survive in their own practices, counselors must energetically go after business. So the first and foremost problem of the psychotherapy profession is that of oversupply. The supply of therapists exceeds that of the demand. This has caused a succession of other problems.
Second, the dominance of managed care, and the related increase in bureaucracy and paperwork and declining fees is one of the primary problems that therapists cite. Managed care is closed to new providers. They already have enough providers on their panels. In fact, they only needed 1/7 of us in the first place. Before you get angry, understand that this is not due to the greed of big insurance conglomerates. It is due to extremely competitive business markets, who are simply trying to get more for their money and decrease costly insurance premiums. Managed care quickly found that they could take advantage
of the psychotherapy profession, because of the oversupply. There are simply too many therapists who are willing to work for lower fees with higher bureaucratic demands. If there was a short supply of therapists, and a high demand, then the therapy profession would be able to negotiate much better deals, such as what we have