Ecommerce Heralds the End of Brand Building

By Martin Rait

A brief overview of branding, the history of internet sites, branding with the start of ecommerce and issues towards ensuring success with branding in the internet paradigm. Central to the discussion is the question of whether Ecommerce heralds the end of Branding Building or are Creatives, Developers and Marketers unable to adapt quickly enough to media convergence, and simply making excuses?

• Language: English
• Publisher: Martin Rait
• Release date: Apr 11, 2010
• ISBN: 9781877485961

Martin Rait

Publisher of science fiction, fantasy and non fiction works. Exclusive publisher of FSpaceRPG, FED RPG and TayanaRPG game products.

Book preview

Ecommerce heralds the end of Brand Building

or are Creatives, Developers and Marketers unable to adapt quickly enough to media convergence, and simply making excuses?

Martin Rait

Copyright © 2010 FSpace Publications

All rights reserved

Published 2010 by FSpace Publications

www.fspacerpg.com

Smashwords Edition 1.0, April 2010

License Notes

No part of this book may be reproduced in part or whole, in any form or by any means, without permission from the copyright holder. Printing copies or transferring of electronic copies to devices owned and used by the purchaser for personal use is permitted. Use of this publication to create further copies (either physical or electronic) for the purposes of distribution and/or sale is strictly forbidden unless the distributor/seller obtains a signed and witnessed reseller contract from the publisher. Keeping copies made for personal reasons (either physical or electronic) after this product has been sold to another party is strictly forbidden and all copies must be either given to the new owner or destroyed. Loading a copy of this publication to a file sharing service, a publicly accessible, subscription or private access service without consent is also considered a violation of the rights of the copyright holder.

This book is available in print.

Refer to publisher website for vendors.

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Full credits

Author: Martin Rait

Cover photo: Ivan Petrov (via SXC.hu)

Interior photos: Laura, Leavill, Jim Manning, CLUC/CJLUC (via SXC.hu)

Design and production: Martin Rait www.martinrait.com

Production: Martin Rait

Publisher: FSpace Publications

Edition: v1, 1st Printing, January 2010 (Smashwords edition April 2010)

Originally written in 2001 while author was attending the Graduate School of Business of Victoria University of Wellington.

Copyright © 2010 FSpace Publications. All rights reserved.

Photos by Ivan Petrov, Laura Leavill, Jim Manning and CLUC/CJLUC are copyright the respective photographers.

ISBN 978-1-877485-85-5 (original edition)

ISBN 978-1-877485-96-1 (Smashwords edition)

All rights reserved. No part of this book may be reproduced in part or whole, in any form or by any means, without permission from the copyright holder. Printing copies or transferring of electronic copies to