The Rocket Scientist’s Guide to Epic Content!

By Stuart Atkinson

The Rocket Scientist’s Guide to Epic Content” is your start to building highly converting sales and marketing campaigns. In this book, you’ll get the knowledge and tools you need to launch your business into the stratosphere.
The internet runs on content, but only the best content is considered “epic.” Epic content gets shared all over the web, turning up in places that you least expect it. Examples of epic content include excellent reference posts on a blog, a controversial article where you take a stand on an issue, or a funny picture that gets passed all over the web.

You’ll learn:
• How to decide what you’re going to say to the world
• Determine what your marketing goals are for your campaign
• Choose your content and how you’ll distribute it socially
• How to create an editorial calendar
• How to measure the success of your campaign
• How to repeat the process for continual improvement

With the framework presented in this book, you’ll have everything you need to brainstorm your content and implement your social media presence on the web.

• Language: English
• Publisher: Stuart Atkinson
• Release date: Oct 11, 2013
• ISBN: 9781301522125

Stuart Atkinson

Stuart Atkinson is an experienced IT consultant and technician with a passion for Search Engine Marketing (SEM), and Search Engine Optimization (SEO) focused on boosting business.Boosting business and driving the returns clients require is one of the most exciting challenges that face businesses today. Stuart finds nothing more exciting than meeting this challenge head on, and is happy to share experiences and information gained over a long career in IT through his blog.

Book preview

The Rocket Scientist’s Guide

to

Epic Content!

By

Stuart Atkinson

Copyright © 2013 by OPPE Limited

All rights reserved. This book or any portion thereof

may not be reproduced or used in any manner whatsoever without the express written permission of the publisher except for the use of brief quotations in a book review.

Printed in the United Kingdom

2013

OPPE Limited Publishing

The Grange

Holme Road

Matlock Bath

Derbyshire

www.theboomworks.com

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Table of Contents

Introduction

Step 1: Decide What You Want to Say

Step 2: Determine Your Goal

Step 3: Choose Your Reagents

Step 4: Choose Your Distribution Method

Step 5: Fire the Rocket

Step 6: Monitor the Results

Step 7: Adjust and Repeat

Conclusion

Appendix

Introduction

Welcome to the Rocket Scientist’s Guide to Epic Content!

Over the past 20 years, we’ve been asked a lot of questions about marketing and IT. The most common question among small business owners, entrepreneurs, and sales people is, How Can I Increase My Sales?

We believe that the way to increased sales, improved peace of mind, and a thriving community of raving fans for every small business is through the creation of marketing materials and marketing campaigns which are engaging, useful, and consistent with that business’ message. In a word: epic.

Epic marketing is designed to attract customers toward your business, propelling it toward the stars. When people share your content, sales rise. As sales rise, you are able to put more efforts into your marketing campaigns, sending you to the stars just that little bit faster.

The creation of this rocket fuel is not by