SEO & Content- A Match Made in Heaven

By Kate Bennett

This book has been written to help all those who want to use search engines to their advantage. This is a guide that will help you understand how search engines function and how you could optimise your website to achieve higher rankings. Search Engine Optimization and Content are two very important facets of this formula and understanding them is crucial if you want to rank high on SERP.

• Language: English
• Publisher: Kate Bennett
• Release date: Sep 28, 2014
• ISBN: 9781311589279

Book preview

SEO & CONTENT- A MATCH MADE IN HEAVEN

KATE BENNETT

Table of Contents

1. Introduction to Content Marketing

2. Google Panda & Google Penguin

3. Importance of Content Writing

4. Importance of Website Content

5. SEO & Blogging

6. Time To Build Yourself A Content Marketing Strategy

Introduction to Content Writing

Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client. –David Ogilvy

Content Writing is a skill that doesn’t develop in a day. To be an efficient writer, one needs to put in the time and effort to hone their skills. Content Writing involves well-researched and informative writing that will keep the reader engaged. In order to be an efficient content writer, one needs to be proficient in the English language. That, is a must.

The piece that a content writer prepares needs to be authentic; plagiarism is majorly frowned upon in this world. A well-researched write up that has not been copied will always be appreciated. Criteria laid out by the client should be studied carefully before a content writers begins work on said project.

With the evolution of the internet, content has gained a lot of importance. It has become one of the major essentials of a good website and blog and everything else for that matter. Content has become a necessity in every industry these days. Directors, entrepreneurs, managers are too busy handling the day-to-day affairs of their business which gives them no time to focus on the content of their website and the posts that are going up on the blog or on their social media platforms.

Such circumstances require the services of a good content writer. A content writer who is efficient and can handle the requirements of a firm will be of very much help to an organization. Effective writers ensure that