Medical Marketing Toolkit (20 Golden Rules to Instantly Boost Your Medical Business)

By Ali Asadi

Ali Asadi’s Medical Marketing Toolkit is an indispensable guide for the medical business professional. He covers in detail such topics as designing an inviting reception area; marketing through brochures, newsletters, and your personal website; determining patient attitudes through surveys, and analyzing your competition. His 20 Golden Rules provide valuable tips for improving your business.

• Language: English
• Publisher: Ali Asadi
• Release date: Apr 3, 2012
• ISBN: 9781476343198

Ali Asadi

Ali Asadi is a well-known and respected author and professional business consultant. As the owner of Asadi Business Consulting, a management consultancy firm, he specializes in helping small and medium-size businesses achieve success in today’s highly competitive business environment. He has more than fifteen years of business management experience and focuses on all aspects of business management consulting, coaching, and marketing. Ali is particularly knowledgeable and exceptionally skillful in analyzing your particular business needs and developing innovative techniques and proactive processes that can add value to your organization and increase profit potential. He takes a personal, hands-on approach, working directly with owners and senior executives to fine-tune business strategies for maximum benefit to you and your business. This one-on-one personal relationship with clients ranging from start-ups to well-established firms has served him well in many different fields, including medical services, transportation, construction, agriculture, technology, interior design, and retail. People truly appreciate his caring and sincere approach to helping them achieve success in their business ventures. Ali holds a B.S. degree in civil engineering and master’s degrees in business administration and information technology. He currently lives in Los Angeles, California, and is frequently active in community affairs and enjoys helping business owners and others across a wide range of private, public, and nonprofit organizations. Ali Asadi is truly a man of the people.

Book preview

Medical Marketing Toolkit

20 Golden Rules to Instantly Boost Your Medical Business

By Ali Asadi

Published by Ali Asadi at Smashwords

Copyright © 2012 Ali Asadi

Smashwords Edition License Notes:

This ebook is licensed for your personal enjoyment only. This ebook may not be resold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

Preface

Managing a growing medical business is not just a simple matter of getting and servicing patients. A number of issues are involved, and a proactive manager will ensure that the best practices of management are used to keep clients happy and the firm growing.

At Asadi Business Consulting, I work hard to use the benefits of my education, experience, and research to help you make fewer mistakes and walk the difficult but rewarding path to business and financial success.

After browsing these pages you feel there are topics you’d like me to discuss, please email me. If there is something you disagree with, please let me know. My email is [e-mail].

I look forward to your input and feedback.

Ali Asadi

CONTENTS

Golden Rule #1: Reception

Golden Rule #2: Website

Golden Rule #3: Brochure

Golden Rule #4: Newsletter

Golden Rule #5: Survey patients and referring physicians

Golden Rule #6: Public speaking

Golden Rule #7: Charity Activities

Golden Rule #8: SEO

Golden Rule #9: Related Business relationships

Golden Rule #10: Competition Analysis

Golden Rule #11: Article writing / Blog

Golden Rule #12: Testimonials

Golden Rule #13: Billing

Golden Rule #14: Follow up with patients

Golden Rule #15: Birthday gifts

Golden Rule #16: Free transportation

Golden Rule #17: Train your staff

Golden Rule #18: Waiting time, Operation Management, Phone System

Golden Rule #19: Hiring a marketing consultant

Golden Rule #20: Promise less, deliver more

About the Author

Golden Rule #1: Reception

Your reception is a face to your business. It is as important as your face is in making a great first impression. A book is often judged by its cover. There is no substitute for a pleasant smile.

You can make your reception work better for you in many ways. It welcomes your patients, puts them at ease, and provides you with double benefits. It represents a safe place and also gives you opportunities to market other services.

The reception is a place where your patients should not mind waiting. Never call it a waiting room. Call it a reception. Always look at it from a patient’s perspective. If you were walking into this place, putting your life into this person’s hands, what are you looking for? To confirm to yourself that you are in safe hands?

Allay fears

Patients always look for a sign or confirmation that they are in safe hands. They want to see cleanliness, good hygiene, and a place that is well maintained. Use a pleasant room freshener, and keep your reception sparkling clean.

Display your mission statement in a prominent area. It heightens your credibility when people see that you are aiming for excellence in providing medical services.

Another great idea is to have a bulletin board showing employees of the month. It shows that your employees are working hard and being rewarded and recognized for what they do. This is another credibility booster, which goes a long way in conveying that you mean business. You care about their needs, and your employees are well paid, happy, and ready to serve them.

The bulletin board is also a great place to display fan mail and testimonials from other patients. Nothing can beat a good customer testimonial. Patients are looking for such things, which are signs that confirm they are in good hands and allay their fears.

Color therapy

Revamp your reception to show character and reflect personality. You want to present a feeling of comfort, warmth, tenderness, compassion, and understanding. Paint your walls in colors that reflect these feelings.

Provide patients with a feeling of compassion. The tones of your wall color should not be hospital gray. At the same time, don’t go overboard. You cannot choose bright orange. This is not a playschool. Put some thought into your color choice. These are places where hiring a professional, who has handled this kind of job before, can put you at ease.

There’s a reason why medical staff uniforms are specific colors.

White (good for uniforms, bad for walls) represents cleanliness. The warm green of attendees subconsciously conveys authority. The soft pink of scrub nurses is a sign of life. These are minute things that go a long way.

If your employees are well dressed and polite, you will win yourself more customers. People will CHOOSE to be treated at YOUR facility.

Distract your patients

Patients waiting to see a doctor are in a very delicate state of mind. They are either in pain, are frustrated, or angry—not necessarily because of the waiting—but waiting is one of the LAST things they want to do. It would be prudent and sensible to distract your patient from worries, fear, or simply plain boredom. Don’t forget to have daily newspapers and some common weekly magazines available. It adds a touch of familiarity and makes them feel at