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    How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You're In
    How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You're In
    How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You're In
    Ebook346 pages6 hours

    How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You're In

    By Rick Kash and David Calhoun

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    About this ebook

    In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. How Companies Win makes The Cambridge Group’s proprietary demand model—a strategy which multi-million dollar corporations pay premium rates to access—available to the general public for the first time. Taking the reigns from Larry Bossidy’s Execution, W. Chan Kim and Renée Mauborgne’s Blue Ocean Strategy, and Kash’s own The New Law of Demand and Supply, this is a must-have for succeeding in business in the twenty-first century.

    LanguageEnglish
    PublisherHarperCollins
    Release dateOct 12, 2010
    ISBN9780062029454
    How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You're In
    Author

    Rick Kash

    Rick Kash is the founder and CEO of The Cambridge Group, the growth-strategy consulting firm. He is also the author of The New Law of Demand and Supply. Kash works with companies around the world to help them grow through demand-based business models.

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      How Companies Win - Rick Kash

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