Rating: 5 out of 5 stars
5/5
Ebook189 pages2 hours
Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are
By David McNally and Karl Speak
Rating: 4.5 out of 5 stars
4.5/5
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About this ebook
NEW EDITION, REVISED AND UPDATED
In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships.
McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life—particularly your employer—and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world.
"Squarely delivers where other books have left off by creating a genuine self-understanding and a strong picture of the person you are and want to become to create real sustainable personal change.”
--Stephen Weiss, Former President EDMC Online Higher Education and Former President and COO Capella Education Company
“A strong personal brand is paramount for effective leadership. Be Your Own Brand is a powerful and practical guide for building deep and meaningful relationships.”
--Perry Cantarutti, Senior Vice President, Europe, Middle East, Africa, Delta Air Lines
“Be Your Own Brand, when applied within a business organization, has the power to accelerate the pace of organizational brand development tremendously.”
--Taras K. Rebet, President, West Europe, Otto Bock HealthCare GmbH
“From this book you’ll experience deep introspection and discover your own brand which will surely ignite personal and professional growth.”
--Heather Backstrom, Employee Development Manager, Moog, Inc. – Aircraft Group
In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships.
McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life—particularly your employer—and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world.
"Squarely delivers where other books have left off by creating a genuine self-understanding and a strong picture of the person you are and want to become to create real sustainable personal change.”
--Stephen Weiss, Former President EDMC Online Higher Education and Former President and COO Capella Education Company
“A strong personal brand is paramount for effective leadership. Be Your Own Brand is a powerful and practical guide for building deep and meaningful relationships.”
--Perry Cantarutti, Senior Vice President, Europe, Middle East, Africa, Delta Air Lines
“Be Your Own Brand, when applied within a business organization, has the power to accelerate the pace of organizational brand development tremendously.”
--Taras K. Rebet, President, West Europe, Otto Bock HealthCare GmbH
“From this book you’ll experience deep introspection and discover your own brand which will surely ignite personal and professional growth.”
--Heather Backstrom, Employee Development Manager, Moog, Inc. – Aircraft Group
Author
David McNally
David McNally is a best selling author, an internationally acclaimed speaker, and an award-winning film producer. He is the author of the bestselling Even Eagles Need a Push: Learning to Soar in a Changing World and The Eagle’s Secret: Success Strategies for Thriving at Work and in Life. He has spoken before such organizations as Merrill Lynch, The Washington Post, Unisys, Dun & Bradstreet, Honeywell, American Express Financial, State Farm Insurance, and Amway.
Read more from David Mc Nally
Blood and Money: War, Slavery, Finance, and Empire Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are Rating: 3 out of 5 stars3/5Catastrophism: The Apocalyptic Politics of Collapse and Rebirth Rating: 3 out of 5 stars3/5
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Reviews for Be Your Own Brand
Rating: 4.5 out of 5 stars
4.5/5
6 ratings1 review
- Rating: 4 out of 5 stars4/5This may seem like an unusual book to review, but again, this was an exercise for work and the leadership development program of which I am a participant. In one of our sessions, we had touched on what is a personal brand and even started the exercise to create one. Unfortunately, I didn’t get it. I didn’t understand how someone could create their own brand when a brand is how others perceive you. I left the session that day more confused and uncertain than I was when I started the day. I was confused about how I was going to go about writing my personal brand and uncertain that I had anything special to offer people as part of my brand.Thankfully, I took the time to read this book, and I got it. The exercises spread throughout the book, as well as the case studies presented for each exercise, helped me understand just what I was trying to accomplish. As for my own personal traits, through previous personal development exercises, I was able to finally see where my strengths lie and what make me special and unique. In fact, I finished the book with a fairly decent completed personal brand. It still needs some fine-tuning, but overall, when I started with nothing, I’m pretty satisfied with the results.Overall, developing a personal brand is an intensely personal exercise. Even though the book was instrumental in helping me write one, I’m not certain I would have been half as successful at it had I not been spending the previous twelve months doing other personal development exercises. To me, this book was the culmination of all those exercises, where I was finally able to combine everything I learned into one document or one exercise. In the end, the personal brand helped me focus on the message I want to present to the world about who I am and how I can help them. It’s a level of self-awareness I’ve never had before. To say that this self-awareness is empowering is definitely an understatement.If you are into personal development and self-help books, I would definitely recommend taking a look at Be Your Own Brand. It’s geared towards employees and the workplace, but as the authors mention, the relationships affected by your personal brand are not just in the workplace but are spread throughout every aspect of your life. Knowledge is power, and knowing as much as you can about who you are, what excites you, what is of vital importance to you, and so forth can only help you improve those relationships.
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Book preview
Be Your Own Brand - David McNally
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