SUMMARY - Business Stripped Bare: Adventures Of A Global Entrepreneur By Richard Branson
Written by Shortcut Edition
Narrated by Digital Voice Mike G
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About this audiobook
This audiobook is narrated by a digital voice.
By reading this summary, you will discover the philosophy of the company founded by Richard Branson, Virgin, and the vicissitudes of its development.
You will also discover :
- Richard Branson's deepest motivations;
- His advice for entrepreneurs;
- The direction he wants the Virgin Group to take;
- His ambition to be the "savior of humanity."
Richard Branson explains the reasons that led him to write this book: he wants to share the solutions and philosophy he has instilled in Virgin, with all entrepreneurs. One of the most important ideas for him is the fact that a company must maintain a human scale, even if one entity oversees all companies. This is the leitmotif of this book. Richard Branson also advocates simplicity: it is the only way for a company not to forget the meaning of its mission and, according to him, this is the case with Virgin.
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