Rose Marcario is Leading the Change
Since its founding in 1973, Patagonia has been a pioneer in treating its employees well, caring for the environment and making a profit while doing good. While it is most well-known for its rugged outdoor clothes, these days Patagonia’s family of ventures includes a food company, a $42 million venture fund, a small media company and more—all tied to the common goal of using business to inspire and implement environmental solutions. In 2014, Rose Marcario took over as the CEO of Patagonia Works, the umbrella organisation for all these initiatives, and has continued to expand the brand’s global impact. In this special B Corp feature, we share an interview with Rose from our friends at Conscious Company Media.
CONSCIOUS COMPANY: What’s the story of how you got to where you are as a leader?
ROSE MARCARIO: I feel like I took a long time to get here. I grew up in a world where it was about making the most money you could. I achieved success by my immigrant grandparents’ measure: a college degree and a professional job. I was CFO of a public company in Silicon Valley when I was in my 30s, and I thought I had arrived. At the same time,
