The Power Formula for LinkedIn Success (Third Edition - Completely Revised): Kick-start Your Business, Brand, and Job Search

Written by Wayne Breitbarth

Narrated by Wayne Breitbarth

Freshly updated with new information, screenshots, and resources, this third edition of The Power Formula for LinkedIn Success is a valuable expansion of the guide that’s helped tens of thousands access the full power of LinkedIn—for their companies and their careers.

Aimed at the experienced business professional who’s either skeptical about LinkedIn or is looking for ways to more effectively use it, Wayne Breitbarth’s user-friendly guide explains how professionals can employ this social networking site to create lasting business connections, build a unique personal brand, and generate significant business opportunities.

Even those who entered the business world long before the rise of Facebook can benefit from LinkedIn. In fact, Breitbarth argues that the experience and connections of seasoned professionals give them a leg up in harnessing its power. Now readers have his original advice, information about LinkedIn’s latest features, and a wealth of new resources. A keyword-selection tool and profile-optimization checklist remain important features.

Wayne Breitbarth has been a LinkedIn trainer since early 2009. He has presented to thousands of business professionals at many prominent conventions, association events, and corporate training sessions. His guide gives any professional—from entry level to CEO—the confidence to begin integrating this innovative tool into their branding and marketing strategy. The book is rounded out with a six-week, two-hour-per-week start-up plan and a weekly maintenance plan that will motivate readers to make the most of their time on LinkedIn.

• Language: English
• Publisher: Greenleaf Book Group
• Release date: Jan 5, 2016
• ISBN: 9781626348165

Reviews for The Power Formula for LinkedIn Success (Third Edition - Completely Revised)

[lenee · Rating: 4 out of 5 stars]

I must have missed the part for where to go to see all of the images and charts he mentioned but otherwise it was pretty helpful making adjustments to my profile.

[soccermomknit-881753 · Rating: 4 out of 5 stars]

The Power Formula for LinkedIn Success is a great book, especially for those of us who could not figure out how a social media device could be used for business networking and job searching. This book came at a great time for me. I had just attended a webinar and one of the presenters, a head hunter, said to use LinkedIn “to land the job of your dreams.” Of course, I couldn’t see how that would help. Like many, I had created a profile on LinkedIn but never got much further than my name and basic information because I could not really see how this site would benefit me.

Then, I read The Power Formula for LinkedIn Success and now I understand what a great tool LinkedIn can be. This book advises you on how to create a great profile, what to include, and how to set up a network based on the author’s own experience. The Power Formula for LinkedIn Success will come in very handy for those people who are looking to change jobs or those in the business world looking to network with others.

I will definitely be using the instruction obtained from this book to boost my LinkedIn profile and I would definitely encourage anyone who has even remotely heard of LinkedIn to read this book and determine for themselves if LinkedIn would be beneficial to them.

This book is written as a manual. It is broken down into reasonable chapters and the author clearly explains each step of the process. He is also very good about including parts of LinkedIn that could be part of your profile based on when you joined. I thought that this book, even though it was written as a how-to book, was very easy to read.

Again, I found The Power Formula for LinkedIn Success to be a very useful book and would encourage others to take a look at it.

One word of caution, however: At the webinar referenced above, the presenter clearly stated that potential employers don’t want to read about volunteer hours or hobbies nor do they want to see every job you have ever hand. She stated it was best to only focus on the field you are in and leave off the jobs in other fields you may have had. The author’s advice differs from this. Therefore, I will be speaking more to staffing personnel in my field to determine for myself which is the best option for me.

[martinbodek · Rating: 4 out of 5 stars]

I wanted very much to know how to properly use this LinkedIn beast, and what to do with all these connection invites and how important recommendations are and if not having a complete profile was detrimental. So I picked up what was apparently the bible on the topic and laid all my questions to rest. The book was concise, informative, educational and excellent. Recommended for anyone who's had the questions above and more.

[sewolf0310 · Rating: 5 out of 5 stars]

LinkedIn has been called “The world’s largest online business networking site.”If you are a job seeker, or looking to promote your company, this book is for you.Whether you have never used LinkedIn before, or have already created your profile, you need to use this important reference guide. Written in an easy to follow, almost step-by-step format, Wayne takes you from the very beginning of creating your profile, on up to what to do once you have it created. If you have never used LinkedIn before, Wayne makes it easy to create a profile, but you still need to do the work behind it. If you already are on LinkedIn, you’ll want to make sure you use all that is available to you, and make sure to use those all important keywords. Wayne won’t write your profile for you, you do need to do the work, but he will help you using his own profile as an example.In addition to tips to check off at the end of each chapter, he also includes links to resources to help you even more. With this being the second edition, he has noted what is no longer available and what has been updated. No matter what your position is, if you are looking to network with others and grow yourself or your business, you’ll want to keep this handy as you use LinkedIn to help you succeed.

[lizasarusrex · Rating: 5 out of 5 stars]

LinkedIn is the world's largest professional network with over 200 million members and growing rapidly. It is commonly known as "The Facebook for Businesspeople." LinkedIn helps you promote your products and/or services, to increase revenue, as a small business owner.This book's purpose is to efficiently use LinkedIn to accomplish all your business goals. Learn why you should make a LinkedIn profile, and what the benefits are to having one. Some would refer to a LinkedIn profile as a "resume on steroids."This book is an aid to creating and maintaing your profile to get all that you can from the service.This was so educational, as I did not know anything about LinkedIn previous to reading this book. I am excited to check out the website and make my own profile. With this book as my aid, I can't go wrong. It will guide you, as it did me, into the LinkedIn world professionally and efficiently. Overall I give this book a 5/5

[picnic_laughter · Rating: 5 out of 5 stars]

Down and dirty reference for fostering Linked-In Success. Straight-forward and well-organized. If you are completely new to Linked-In, it can help you get started, but also has useful information for people who've been on LinkedIn for a while. Includes 6-week, 2 hour plan for starting from scratch to fully fleshing out your profile and taking advantage of LinkedIn. Infrequent users will find it the most helpful by looking through the sections in the table of contents, and going straight to those sections and implementing the changes advised.Note on rating: Given its premise (achieve success on LinkedIn), I think it did an excellent job. I'm not sure what else could be said under this premise.