Start Telling People: The guide to marketing strategy and brand building for future-defining startups
Written by Chris Matthews
Narrated by Chris Matthews
()
About this audiobook
At last, a book focused on revealing the marketing strategies, tactics, and opportunities unique to early-stage startups as they emerge, grow, and change the world!
***
“If you’re a hardware founder, ‘Start Telling People’ will stop you from screwing up your biggest opportunities to shine.”
Andra Keay
Managing Director of Silicon Valley Robotics,
IEEE Entrepreneurship Vice Chair, 2023
***
"No one wants to read a lecture on marketing theory. That's exactly why we need books like Start Telling People...The book doesn't focus on overnight successes or crash-and-burn failures, but rather on the hard work that goes into building a company day-to-day. If you're a startup founder, read this book."
Megan Lamb
Co-Founder and Senior Partner, Cutline Communications
_______
At some point, every early-stage startup needs to stop being a secret and start telling people. As your company begins to take shape, building fast attention and strong demand become essential - and just buying ads won't be enough. Matthews provides frameworks, examples, and interviews that reinforce the book’s central thesis: marketing is a discipline, not just an activity. The book offers practical, jargon-free ideas that seamlessly blend marketing fundamentals with the functional realities of fast-paced, growth-focused startups.
Key topics include market positioning for new companies and categories, how to balance creativity and data in decision making, mastering product demos, crafting exceptional customer experiences, communications strategy, and much more - all specifically tailored to the realities of early-stage startups.
Matthews' clear, engaging narrative, combined with actionable advice, transforms this book into a unique and relevant resource for early-stage startup founders, investors, and marketers.
Chris Matthews
Chris Matthews is a distinguished Professor of American Politics and Media at Fulbright University Vietnam. He is the author of the New York Times bestsellers Bobby Kennedy: A Raging Spirit; Jack Kennedy: Elusive Hero; Tip and the Gipper: When Politics Worked; Kennedy & Nixon; and Hardball. For twenty years, he anchored Hardball with Chris Matthews on MSNBC
More audiobooks from Chris Matthews
Tip and the Gipper: When Politics Worked Rating: 4 out of 5 stars4/5At Mama's Knee: Mothers and Race in Black and White Rating: 4 out of 5 stars4/5American: Beyond Our Grandest Notions Rating: 3 out of 5 stars3/5Jack Kennedy: Elusive Hero Rating: 4 out of 5 stars4/5Bobby Kennedy: A Raging Spirit Rating: 4 out of 5 stars4/5
Related to Start Telling People
Related audiobooks
Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business Rating: 5 out of 5 stars5/5Anticipate Failure: The Entrepreneur's Guide to Navigating Uncertainty, Avoiding Disaster, and Building a Successful Business Rating: 0 out of 5 stars0 ratingsGrowth Hacking Marketing: How to Grow Your Business, Scale Your Income, and Work Less Rating: 0 out of 5 stars0 ratingsThrive: Strategies to Turn Uncertainty to Competitive Advantage Rating: 5 out of 5 stars5/5Adapt or Die: How to Create Innovation, Solve People Puzzles, and Win in Business Rating: 0 out of 5 stars0 ratingsThe Great CEO Within: The Tactical Guide to Company Building Rating: 5 out of 5 stars5/5Startup CEO: A Field Guide to Scaling Up Your Business, 2nd Edition Rating: 5 out of 5 stars5/5Internet Marketing: Grow Your Business, Build a Brand, Make Money Online and Sell Almost Anything! Rating: 0 out of 5 stars0 ratingsThe Ultralight Startup: Launching a Business Without Clout or Capital Rating: 5 out of 5 stars5/5The M Game Rating: 0 out of 5 stars0 ratingsThe McKinsey Way Rating: 4 out of 5 stars4/5From Startup to Exit: An Insider's Guide to Launching and Scaling Your Tech Business Rating: 0 out of 5 stars0 ratingsStupid Simple Startup Growth Strategy: How To Turbocharge Your Startup Growth Without Complicated Growth Hacks Rating: 0 out of 5 stars0 ratingsCreating High Value PMOs: Your Essential Guide Rating: 5 out of 5 stars5/5The Recruitment Rollercoaster: Avoid the tight turns and steep slopes of starting your own agency Rating: 0 out of 5 stars0 ratingsThe Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything Rating: 4 out of 5 stars4/5ChatGPT Prompt Mastery: How To Leverage AI To Make Money Online Rating: 0 out of 5 stars0 ratingsThere's No Such Thing as an IT Project: A Handbook for Intentional Business Change Rating: 5 out of 5 stars5/5Kaizen: How to Apply Lean Kaizen to Your Startup Business and Management to Improve Productivity, Communication, and Performance Rating: 0 out of 5 stars0 ratingsSummary: Crushing It! - How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too by Gary Vaynerchuk Rating: 0 out of 5 stars0 ratingsThe Business Launch Code: A Step By Step Guide To Starting Your Own Business Rating: 0 out of 5 stars0 ratingsVending Machine Business: How to Start Making Money from Vending Machines Rating: 0 out of 5 stars0 ratingsThe Profit Process: Building a Successful Business without Profit Leaks Rating: 0 out of 5 stars0 ratingsHow To Build Network Marketing Leaders Volume Two: Activities and Lessons for MLM Leaders Rating: 5 out of 5 stars5/5Design-Driven Growth: Strategy & Case Studies For Product Shapers Rating: 4 out of 5 stars4/5
Marketing For You
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No Rating: 5 out of 5 stars5/5$100M Leads: How to Get Strangers to Want to Buy Your Stuff Rating: 5 out of 5 stars5/5Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5The Freedom Shortcut Rating: 5 out of 5 stars5/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5Storytelling: A Guide on How to Tell a Story with Storytelling Techniques and Storytelling Secrets Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 5 out of 5 stars5/5How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Rating: 5 out of 5 stars5/5Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature Rating: 4 out of 5 stars4/5Summary: Traction: Get a Grip on Your Business: by Gino Wickman: Key Takeaways, Summary, and Analysis Rating: 5 out of 5 stars5/5Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Rating: 5 out of 5 stars5/5Platform: Get Noticed in a Noisy World Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5Easy Money: Cryptocurrency, Casino Capitalism, and the Golden Age of Fraud Rating: 4 out of 5 stars4/5The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5Pre-Suasion: Channeling Attention for Change Rating: 5 out of 5 stars5/5The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference Rating: 4 out of 5 stars4/5Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Rating: 4 out of 5 stars4/5How to Write a Book This Weekend, Even If You Flunked English Like I Did Rating: 4 out of 5 stars4/5
Reviews for Start Telling People
0 ratings0 reviews