Audiobook1 hour
Inspire your Buyers
Written by Bruce Scheer
Narrated by Bruce Scheer
Rating: 0 out of 5 stars
()
About this audiobook
Inspire Your Buyers provides a proven, tested model to develop a compelling Go to Market Narrative that will accelerate your revenue growth while rapidly bringing your product, marketing, and sales teams into alignment.
Bruce Scheer developed this revolutionary Go to Market Narrative model over the course of his 25-year career, helping several industry giants, including IBM, Microsoft, HP, Google, Alcatel-Lucent, and McKesson rapidly grow their revenue with their Go to Market Narratives.
Bruce’s Go to Market Narrative model will give you the edge you are looking for in achieving your business growth goals. Using real examples from his career, Bruce offers actionable insights on how to:
1. Target the right buyers
2. Spotlight their Big Problem
3. Help them envision their Desired Outcome
4. Show how your Big Solution will deliver the Desired Outcome
5. Develop a set of prescribed Next Steps that will help you and your buyers move forward faster, closing more deals with a higher close rate
6. Communicate your narrative through simple, unforgettable visuals
People act based on emotions, and the best way to inspire them to take action is through narratives. With this book, you will learn how to engage your buyers in a compelling Go to Market Narrative that makes them the hero and inspires them to take action with you and your solution.
Bruce Scheer developed this revolutionary Go to Market Narrative model over the course of his 25-year career, helping several industry giants, including IBM, Microsoft, HP, Google, Alcatel-Lucent, and McKesson rapidly grow their revenue with their Go to Market Narratives.
Bruce’s Go to Market Narrative model will give you the edge you are looking for in achieving your business growth goals. Using real examples from his career, Bruce offers actionable insights on how to:
1. Target the right buyers
2. Spotlight their Big Problem
3. Help them envision their Desired Outcome
4. Show how your Big Solution will deliver the Desired Outcome
5. Develop a set of prescribed Next Steps that will help you and your buyers move forward faster, closing more deals with a higher close rate
6. Communicate your narrative through simple, unforgettable visuals
People act based on emotions, and the best way to inspire them to take action is through narratives. With this book, you will learn how to engage your buyers in a compelling Go to Market Narrative that makes them the hero and inspires them to take action with you and your solution.
Related to Inspire your Buyers
Related audiobooks
Sales Essentials: The Tools You Need at Every Stage to Close More Deals and Crush Your Quota Rating: 0 out of 5 stars0 ratingsRevenue Growth Engine Rating: 5 out of 5 stars5/5High-Velocity Digital Marketing: Silicon Valley Secrets to Create Breakthrough Revenue in Record Time Rating: 0 out of 5 stars0 ratingsWhat to Ask: How to Learn What Customers Need but Don't Tell You Rating: 5 out of 5 stars5/5Sway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy Rating: 5 out of 5 stars5/5They Ask You Answer by Marcus Sheridan: Key Takeaways, Summary & Analysis Rating: 0 out of 5 stars0 ratingsBold: How to Be Brave in Business and Win Rating: 5 out of 5 stars5/5Listen to Sell: How Your Mindset, Skillset, and Human Connections Unlock Sales Performance Rating: 0 out of 5 stars0 ratingsYou Need PR: An Approachable Guide to Public Relations for Early-Stage Companies Rating: 0 out of 5 stars0 ratingsTransformational Selling: How to adapt your sales style in the New World Rating: 0 out of 5 stars0 ratingsThe Wallet Allocation Rule: Winning the Battle for Share Rating: 3 out of 5 stars3/5Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty Rating: 4 out of 5 stars4/5Forget The Funnel Rating: 5 out of 5 stars5/5The Digital Selling Handbook: Grow Your Sales by Engaging, Prospecting, and Converting Customers the Way They Buy Today Rating: 0 out of 5 stars0 ratingsRainmaking Conversations: Influence, Persuade, and Sell in Any Situation Rating: 5 out of 5 stars5/5Fire Your Hiring Habits: Building an Environment that Attracts Top Talent in Today's Workforce Rating: 0 out of 5 stars0 ratingsSell Like a Team: The Blueprint for Building Teams that Win Big at High-Stakes Meetings Rating: 0 out of 5 stars0 ratingsWhat Should We Do?: How to Win Clients, Double Profit & Grow Your Home Service Sales Rating: 0 out of 5 stars0 ratingsThe M Game Rating: 0 out of 5 stars0 ratingsThe Opening Playbook: A Professional's Guide to Building Relationships that Grow Revenue Rating: 5 out of 5 stars5/5Hunting in a Farmer's World: Celebrating the Mind of an Entrepreneur Rating: 4 out of 5 stars4/5Dream Big and Win: Translating Passion into Purpose and Creating a Billion Dollar Business Rating: 0 out of 5 stars0 ratingsThe Founder's Mentality: How to Overcome the Predictable Crises of Growth Rating: 4 out of 5 stars4/5How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth Rating: 0 out of 5 stars0 ratingsLinkedIn Unlocked: Unlock the Mystery of LinkedIn to Drive More Sales Through Social Selling Rating: 5 out of 5 stars5/5The Authority Advantage: Building Thought Leadership Focused on Impact Not Ego Rating: 0 out of 5 stars0 ratingsThe Solo Thought Leader: From Solopreneur to Go-To Expert in 7 Steps Rating: 5 out of 5 stars5/5Empathic Marketing®: 5 Steps to Unlock Your New Empathic Marketing® Superpower Rating: 0 out of 5 stars0 ratings
Business Communication For You
Think Faster, Talk Smarter: How to Speak Successfully When You're Put on the Spot Rating: 4 out of 5 stars4/5Get to the Point!: Sharpen Your Message and Make Your Words Matter Rating: 5 out of 5 stars5/5How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships Rating: 5 out of 5 stars5/5Dale Carnegie & Associates' Listen!: The Art of Effective Communication Rating: 5 out of 5 stars5/5Everyone Communicates, Few Connect: What the Most Effective People Do Differently Rating: 5 out of 5 stars5/5The Introvert Advantage: How to Thrive in an Extrovert World Rating: 4 out of 5 stars4/5The Communication Book: 44 Ideas for Better Conversations Every Day Rating: 5 out of 5 stars5/5The First-Time Manager Rating: 4 out of 5 stars4/5The Secrets of Successful Public Speakers: How to Improve Confidence and Credibility in Your Communication Rating: 5 out of 5 stars5/5The Six Cs of Effective Storytelling Rating: 5 out of 5 stars5/5Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds Rating: 5 out of 5 stars5/5Dealing with Difficult People Rating: 5 out of 5 stars5/5Speak with Impact: How to Command the Room and Influence Others Rating: 5 out of 5 stars5/5You're Not Listening: What You're Missing and Why It Matters Rating: 5 out of 5 stars5/5How to Talk to Anyone at Work: 72 Little Tricks for Big Success Communicating on the Job Rating: 5 out of 5 stars5/5Just Listen: Discover the Secret to Getting Through to Absolutely Anyone Rating: 4 out of 5 stars4/5TED Talks: The Official TED Guide to Public Speaking Rating: 4 out of 5 stars4/5Nonviolent Communication by Marshall B. Rosenberg - Book Summary: A Language of Life Rating: 5 out of 5 stars5/5The First Minute: How to start conversations that get results Rating: 5 out of 5 stars5/5The Power of Voice: A Guide to Making Yourself Heard Rating: 5 out of 5 stars5/5Never Split the Difference: Negotiating As If Your Life Depended On It Rating: 5 out of 5 stars5/5How to Win Friends and Influence People in the Digital Age Rating: 5 out of 5 stars5/5
Reviews for Inspire your Buyers
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews