7 Tenets of Taxi Terry: How Every Employee Can Create and Deliver the Ultimate Customer Experience

Written by Scott McKain

Narrated by Scott McKain

Defeat your company's greatest enemy: employee disengagement



7 Tenets of Taxi Terry outlines seven essential keys to engagement that any one at any job can use to excel. McKain threads them all together with the story of Taxi Terry, a cab driver in Jacksonville, FL, who gave him the best customer service experience of his life. Scott empowers you to make a tangible difference in your own life and the lives of your customers and contribute to overall health of the organization.



Scott McKain has been recognized by Social Media Marketing Magazine as one of the 50 most influential marketing authors on Twitter. A popular keynote speaker on creating more compelling customer connections, McKain is a member of the Professional Speakers Hall of Fame.

• Language: English
• Publisher: McGraw Hill-Ascent Audio
• Release date: Sep 26, 2014
• ISBN: 9781639290079

Scott McKain

Scott McKain’s experiences have been diverse and remarkable. From playing the villain in a Werner Herzog film that esteemed film critic Roger Ebert named as one of the fifty great movies in the history of the cinema, to being inducted into the Professional Speakers Hall of Fame; from having been chosen (along with Zig Ziglar, Dale Carnegie, and Seth Godin) as one of thirty members of the Sales and Marketing Hall of Fame, to a decade as a globally syndicated television commentator on the entertainment scene, it’s not a stretch to say Scott McKain’s life has been distinctive. He has spoken on platforms in all fifty US states and forty countries. His audience members have ranged from the president on the White House lawn to farmers in a small hut with a dirt floor in Brazil. His clients include the icons of global business: SAP, Cisco, Apple, Porsche, Fairmont, CDW, Canyon Ranch, BMW, and many more. He is the founder of the Distinction Institute and is one of the most requested and iconic professional speakers in the world. He and his wife, Tammy, live in Las Vegas, Nevada.