The failure rate for startups is 90%. That means 9 out of 10 businesses will fail! It doesn’t have to be this way though. If you know the patterns causing these failures and avoid them, your chances for success increase dramatically. This week's guest, Tom Eisenmann, Professor of Business Administration at Harvard Business School and author of “How Startups Fail”, surveyed 470 entrepreneurs and investors about their failed businesses and discovered six distinct patterns leading to their failure. In this episode we discuss and unpack those patterns so you know exactly what to avoid when starting your own business or investing in someone else’s.   --   Order Tom Eisenmann's "Why Startups Fail" now!   If you want to become a Business Made Simple professional, sign up for pro access at BusinessMadeSimple.com and get all our online courses plus access to live coaching sessions with Donald Miller every month. Go pro at BusinessMadeSimple.com