The Burger King: A Whopper of a Story on Life and Leadership

Written by Jim McLamore

Narrated by BJ Harrison

A rags-to-$9-billion-riches story. A crash course in Burger King history and fast food in America, The Burger King is McLamore's candid and conversational memoir. Written before his death in 1996, he talks of his life, the birth of the whopper, and the rise of Burger King. Inside, find out:

#9679 How Burger King managed to create the worst advertising campaign of 1985

#9679 What Burger King shares with Pitbull, Scarface, and Marco Rubio

#9679 Why Wendy's founder Dave Thomas called McLamore an "American original"

McLamore's account of Burger King offers an instructive and inspiring tale to young entrepreneurs. Here's a story of entrepreneurship development from one of the top entrepreneurs of fast food chains. Want to learn how to start a food business? Burger King's journey from south Florida drive-ins to international corporation reveals the ups and downs of entrepreneurship, whether in the food service industry or elsewhere.

But the autobiography of McLamore doesn't end when he exits the company. So, what comes after success? To McLamore, it comes down to what's truly needed to live a full and good life-personal values, impacting the people around you, and juicy hamburgers.

• Language: English
• Publisher: Tantor Media, Inc
• Release date: Apr 14, 2020
• ISBN: 9781494549060

Reviews for The Burger King

[Rohit Nallapeta · Rating: 3 out of 5 stars]

A founders book that traces the inspiring story of the iconic brands origin, all the way from infancy to growth to mishaps. The author makes a true introspection and makes no excuses for the failures and describes it as a matter of fact.

[mctc · Rating: 5 out of 5 stars]

One of the best business success story. Must read for everyone , there are valuable lessons here.

[Benjamin Birch · Rating: 5 out of 5 stars]

I really loved this story. The author was not afraid to be self-critical at the same time he did not "wallow in self-pity or self-loathing" he admitted his mistakes and found the silver lining in his mess. He provides a clear picture of what he did and how he did it. He also seemed like a good guy to boot none of this Elon Musk crap. This guy was legit. He actually cared about the people around him.

[eversuhoshin · Rating: 5 out of 5 stars]

Loved the story about Burger King. Did not know that BK was an innovator back in the day designing simple and effective menus and overwhelming with the whopper- Really shocked that they had their own kitchen manufacturing company- Wow- BK, an innovator back in the day- Too bad that BK now is not really great but still the whopper lives on-

[Masih · Rating: 5 out of 5 stars]

A wonderful autobiography by an amazing leader. There is a lot to learn from this book for the new generation of entrepreneurs.

[Christian Uez · Rating: 5 out of 5 stars]

An extremely honest business book, on failure’s and successes, very very honest