30 min listen
77. Disney’s Bob Iger: How acquisitions become an ecosystem, part 1
FromMasters of Scale
ratings:
Length:
40 minutes
Released:
Mar 2, 2021
Format:
Podcast episode
Description
For any distinctive brand or business, it can be a challenge to expand reach without diluting what makes you special. No one has a keener understanding of this issue than Bob Iger, executive chair and former CEO of the Walt Disney Company. In this special two-part episode, Iger takes us through how he supercharged the House of Mouse while acquiring Pixar, Marvel, Lucasfilm, and 21st Century Fox. The trick, he explains, is setting up a diverse ecosystem that preserves the culture, methods, and core talent of both old parts and new parts – and fitting them together in ways that make everyone more successful.
Released:
Mar 2, 2021
Format:
Podcast episode
Titles in the series (100)
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